Brand Tone

Nurturing, Luxurious yet Accessible, Authentic, Positive and Sensory

Brand Values

• •Natural Ingredients/Quality
• •Customer Well-being
• •Family and Community
• •Affordability
• •Handcrafted Care

Best Practices

• •Emphasize Natural & Quality: Always highlight the use of "natural ingredients," "finest quality," and "handcrafted" aspects.
• •Maintain a Warm, Caring Voice: Use words that evoke comfort, care, and family (e.g., "cherished," "love," "our family to yours," "gentle").
• •Focus on Benefits (Skin & Soul): Connect the product not just to physical benefits (soft skin, hydration) but also to emotional well-being (feel good, harmony, a moment for you).
• •Be Authentic and Transparent: Continue to share the brand story and the "Black-owned family business" aspect to build trust and connection.
• •Use Sensory Language: Describe the feel ("silky," "super soft," "whipped") and the delightful scents ("smells so good," "sweet-smelling") to appeal to the senses and make the products irresistible.

Social Perception

Positive Customer Experiences, Support for Black-Owned Businesses, Trust in Natural Products, Limited Broader Awareness

Copy Examples

• •Headline: Wrap Your Skin in Love. Discover Layla's Butter. Body: From our family to yours, experience the gentle touch of our handcrafted whipped body butters. Made with the finest natural ingredients, because your skin deserves to feel cherished and glowing.
• •Headline: More Than Moisture. It's a Moment for You. Body: Indulge your senses and nourish your skin with Layla's Butter. Our luxurious, sweet-smelling butters are crafted to bring harmony to your skin and a smile to your soul. Feel good, naturally.
• •Headline: The Secret to Silky, Happy Skin? It's in the Butter. Body: Layla's Butter isn't just skincare; it's a promise of quality, natural goodness. As a Black-owned family business, we pour our heart into every jar, so you can feel beautifully moisturized at a price that feels right.
• •Headline: Unlock Your Glow, Affordably. Body: Why choose between luxury and your budget? Layla's Butter offers the ultimate hydration with rich, natural ingredients. Get ready for soft, radiant skin that smells as amazing as it feels.
• •Headline: Real Ingredients, Real Softness, Real Love. Body: Inspired by a mother's care, Layla's Butter brings you handcrafted whipped butters to nourish and pamper your skin. Join our family of happy customers and feel the difference.