Brand Tone

Friendly, Relatable, Aspirational, Trendy, and Playful.

Brand Values

• •Family-Centric
• •Female Entrepreneurship and Empowerment
• •Creativity and Uniqueness
• •Community and Support

Best Practices

• •Always Weave in the "Why": Remind the audience of the brand's origin story. Whether in a caption or an "About Us" blurb, connecting products back to the values of family and female entrepreneurship builds a stronger emotional bond.
• •Use "You" and "We" Language: Write as if you are having a direct conversation. Use "you" to speak directly to the customer's needs and desires (e.g., "Uniquely You") and "we" to reinforce the personal, human element of the brand (e.g., "We love creating...").
• •Embrace Emojis and Casual Phrasing: Use emojis (like ✨, ♡, and 😊) and friendly language ("xo," "can't wait") that aligns with the relatable and approachable tone, especially on social media.
• •Highlight the "Trendy & Unique" Angle: Continuously use words like "trendy," "unique," "new," and "limited edition" to create a sense of excitement and exclusivity, encouraging customers to buy now to stay current.
• •Keep it Positive and Empowering: All copy should reflect the aspirational nature of the brand. Focus on positive messages, celebrating milestones (for the brand and for customers, like motherhood), and empowering self-expression.

Social Perception

Primarily shaped by its self-presentation, Layla May Co is perceived by customers and followers as a source of trendy, affordable, family-oriented products that foster a positive, supportive community. Wholesale partners view it as a supportive, relatable small business offering easy-to-sell products.

Copy Examples

• •From playground dates to coffee runs, do it in style. Our new 'Mama' script tee is crafted for the moments you'll always cherish. Because being a mom is our favorite season. Tap to shop the look! #MamaStyle #LaylaMayCo #MomLife
• •Sip in style this season! ✨ Our new holiday glass cans are here to make your festive drinks a little more merry and bright. Perfect for gifting or for adding a special touch to your own kitchen. Limited stock available—grab yours before they're gone! #HolidayVibes #UniqueGifts #ShopSmall
• •It all started with a dream for a girl named Layla. Founded in 2020, Layla May Co was born from a desire to create something meaningful—to show our daughter that passion can build a beautiful life. Today, we pour that same love and inspiration into every unique piece we design for you and your family. #FamilyOwned #FemaleFounder
• •He deserves to look good, too! Introducing our new line of Gents' graphic tees—designed with comfort and cool in mind. Perfect for the guy who values quality and a bit of weekend fun. Shop the collection and find his new favorite shirt. #ForHim #MensStyle
• •Calling all boutique owners! ✨ Want to bring our top-selling trendy tees and accessories to your shop? We started Layla May Co to support our family and empower other small businesses. Let's grow together! DM us for wholesale info or find us on Faire. #Wholesale #BoutiqueOwner #SmallBusinessSupport