Brand Tone

Elegant & Luxurious, Approachable & Customer-Focused, Informative & Transparent, Modern & Forward-Thinking

Brand Values

• •Ethical Sourcing & Sustainability
• •Quality & Craftsmanship
• •Accessibility & Value
• •Personalization & Bespoke Service
• •Customer Satisfaction & Trust

Best Practices

• •Always Emphasize Ethical & Sustainable Choices: Consistently weave in phrases like ethically sourced, sustainable luxury, lab-grown diamonds, and fair trade gold to reinforce this core value in product descriptions, social posts, and about sections.
• •Balance Luxury with Accessibility: Use elegant and descriptive language (exquisite, brilliant, handcrafted) to convey quality, but pair it with welcoming and approachable calls to action (DM us your budget, Let's create your vision, Fine jewelry without the markup).
• •Highlight Bespoke & Personalization: Regularly feature the custom design process. Use phrases like your dream ring, brought to life, unique to your love story, tailored for you, and bespoke journey. Share customer design stories (with permission).
• •Be Informative and Transparent: Continue to educate the audience on the benefits of lab-grown diamonds (value, ethics, quality) and be clear about the design and creation process. Explain terms and clearly state that jewelry is made in London with British hallmarks.
• •Maintain a Consistent Visual and Verbal Style on Social Media: Ensure that the high-quality, elegant imagery is matched by captions that are helpful, engaging, and reinforce the brand's key messages of ethical luxury, bespoke service, and value. Actively respond to comments and DMs with the same helpful and professional tone.

Social Perception

Positive Customer Experiences, Trustworthy & Reputable, Good Value for High Quality, Experts in Bespoke Design

Copy Examples

• •Instagram/Facebook Post: Your love story is unique. Your ring should be too. ✨ At Layla Diamonds, we craft exquisite, ethically sourced lab-grown diamond rings in London, tailored to your vision and budget. DM us to begin your bespoke journey. #LaylaDiamonds #EthicalLuxury #BespokeEngagementRing
• •Website Banner: Timeless Elegance, Modern Values. Discover Layla Diamonds – beautiful lab-grown diamond jewellery, handcrafted in London just for you. Fine jewellery without the traditional markup. [Shop Our Collections]
• •TikTok Video Caption (showing a stunning ring): Dreaming of a showstopper? This 3ct lab-grown beauty could be yours for significantly less than you think! 😉 Ethically sourced, expertly crafted. What are your dream ring specs? Let us know in the DMs! #LabGrownDiamonds #LaylaDiamonds #DreamRing #AffordableLuxury #HattonGarden
• •Email Newsletter Snippet: Hello [Customer Name], At Layla Diamonds, we believe that choosing your forever ring should be a joyful and transparent experience. Explore our latest collection of ethically crafted lab-grown diamond engagement rings, or let's design something uniquely yours. [Learn About Our Bespoke Process]
• •Product Description Snippet: The 'Eternal Love' Solitaire: A testament to classic beauty and conscious choice. Featuring a stunning [Carat Size] E/F VS1 lab-grown diamond, hand-selected for its exceptional sparkle and clarity. Set in 18k fair trade gold, crafted with passion in our London workshop. Experience the Layla Diamonds difference. #EthicallySourced #MadeInLondon #LabDiamondRing