Brand Tone

Calming, Warm, Aspirational, Personal, and Artisanal

Brand Values

• •Craftsmanship & Quality
• •Natural Ingredients
• •Creating Ambiance
• •Aesthetic Integrity
• •Community and Local Connection

Best Practices

• •Use Sensory and Emotive Language: Focus on how the products make you feel. Use descriptive words that evoke scent, warmth, and emotion (e.g., "enveloping," "gentle," "serene," "glowing," "calming") rather than just listing product features.
• •Tell a Story: Weave the brand's story into all communications. Remind customers that each candle is "hand-poured in Montreal," "made in small batches," or "born from a passion for cozy living." This reinforces the values of craftsmanship and authenticity.
• •Maintain a Warm and Inviting Tone: Address your audience directly and warmly, as if you are a friend sharing a cherished secret. Use phrases like "your space," "for you," and "we believe." Keep sentences clear, calm, and uncluttered.
• •Highlight the 'Why,' Not Just the 'What': The customer isn't just buying a candle; they are buying an atmosphere, a ritual, or a moment of peace. Your copy should focus on this higher-level benefit. Instead of "Buy our new candle," try "Invite serenity into your evenings with our new scent."
• •Let the Visuals and Text Work Together: Ensure your copy complements the clean, minimalist, and aspirational aesthetic of your photography. The text should be the quiet, confident voice that explains the feeling the image conveys. Keep copy concise and allow for visual breathing room, especially on social media.

Social Perception

Artisanal and High-End; Aesthetically Driven; Trustworthy and Relatable

Copy Examples

• •Unwind and let the day melt away. Our 'Sunday Morning' candle, hand-poured with natural soy wax, fills your space with gentle notes of fresh linen and white tea. The perfect ritual to welcome tranquility home.
• •Your Sanctuary Awaits. Transform your home into a haven of calm with scents designed to soothe and inspire. Discover the art of atmosphere.
• •Crafted by hand in our Montreal studio, this candle is more than just a fragrance—it's a small piece of tranquility. We use 100% natural soy wax and premium phthalate-free fragrance oils, ensuring a clean, even burn that gently illuminates your space for over 40 hours.
• •From our workshop to your home. We love seeing how you bring Layla & Co. into your life. Share a photo of your cozy moments with #LaylaAndCoHome for a chance to be featured and inspire our wonderful community.
• •Feeling overwhelmed by the noise of daily life? Press pause. Light a Layla & Co. candle and create a pocket of peace that's just for you. Simple, natural, and calming. Shop the collection now.