Brand Tone

aspirational, elegant, and confident

Brand Values

• •Elegance
• •Self-Expression
• •Empowerment
• •Modernity
• •Quality

Best Practices

• •Create a Brand Voice Guide: Document key terminology (e.g., "allure," "elegance," "empower"), phrases to avoid (e.g., overly casual slang), and the core emotional response you want to evoke (e.g., confidence, inspiration).
• •Focus on "The Feeling": Instead of just describing the product (e.g., "blue dress"), describe the experience of wearing it ("The dress that makes you feel like the ocean breeze"). Connect the clothing to the aspirational lifestyle portrayed in your visuals.
• •Weave in Your Values: Ensure your copy consistently reflects your core values. If a value is "empowerment," use active, strong verbs and frame your products as tools for confidence.
• •Maintain Consistency Across All Channels: The sophisticated tone used on your product pages should match the tone of your social media captions, email newsletters, and even customer service responses.
• •Engage with Sophistication: When responding to comments or messages, mirror the brand's elegant tone. Use appreciative and positive language, avoiding generic or overly robotic replies to cultivate a premium community feel.

Social Perception

Primarily shaped by its Instagram presence, LAYANIYA is perceived as a trendy and stylish online boutique, targeting young, fashion-conscious women (18-30) who see it as a source for attractive event and vacation outfits. While its name might be confusing on some platforms, within its Instagram niche, it has cultivated an image of a desirable and legitimate e-commerce store with generally positive customer experiences.

Copy Examples

• •The Art of Arrival: Introducing The Solstice Collection. Every piece is a statement. Designed for the moments you'll never forget, this collection blends timeless elegance with a modern edge. Discover silhouettes that empower and inspire. Your story is waiting to be told. #Layaniya #NewCollection #ElegantStyle
• •The Dress Everyone Is Talking About. Effortless allure, embodied. Our signature midi dress is crafted to celebrate your silhouette, moving with you from golden hour cocktails to midnight cityscapes. It’s not just a dress—it’s a feeling. Experience the confidence.
• •Style That Speaks Volumes. At LAYANIYA, we believe your style is your signature. That's why we curate collections that do more than just follow trends—they build legacies. For the bold, the elegant, and the unapologetically you. Find your next favorite piece and save 15% with code: STYLE15.
• •How will you express yourself this weekend? Poll Options: (A) Effortlessly Chic (B) Bold & Unforgettable
• •Be the Best-Dressed Guest. Wedding? Gala? Exclusive party? Don't just attend the event—define it. Our collection of event-ready dresses and sets ensures you’ll make an entrance that's both elegant and unforgettable. Shop worldwide and find your perfect look.