Brand Tone

Passionate, Community-Focused, and Edgy

Brand Values

• •Passion and Authenticity
• •Community
• •Individuality and Self-Expression
• •Quality and Design
• •Trust

Best Practices

• •Maintain the "Fan-First" Language: Always write as a passionate member of the anime community, not just a seller. Use phrases like "we," "our community," and "fellow fans" to reinforce the "From Fans. For Fans." value.
• •Speak Directly to the Customer: Continue using the informal "you/your" ("Dein/du") tone across all platforms. Ask questions and use commands that invite engagement (e.g., "Ready to level up your look?", "Show off your style").
• •Use Anime Insider Terminology: Don't shy away from specific anime references in product descriptions and ads (e.g., "Unleash your Cursed Energy," "Go beyond your limits"). This authenticates the brand and creates an immediate connection with the target audience.
• •Balance Edge with Inclusivity: While product names can be edgy and confident, the overall brand message should remain welcoming. Pair bold headlines with body copy that emphasizes community, passion, and trust to attract a wider audience.
• •Highlight Quality and Exclusivity: Consistently mention the hand-drawn nature of the designs, the quality of the materials ("heavyweight cotton," "excellent print quality"), and the unique aspect of the products to justify the premium price point and build trust.

Social Perception

Internally, customers perceive the products as high quality, with excellent designs and responsive customer service. Externally, the brand has a very limited to non-existent social perception, with its reputation confined to direct purchasers due to a lack of active social media and broader online presence.

Copy Examples

• •Join the Coven. This isn't just a hoodie. It's a statement. Inspired by the King of Curses, our new oversized hoodie is made with heavyweight cotton and hand-drawn art. Wear your domain. #LawsCustoms
• •From Fans, For Fans. We get it. You don't just watch anime; you live it. That's why we create streetwear that feels like it was pulled straight from your world. Authentic designs, premium quality. Become part of our community.
• •TOO WILD 2 BREAK. For those who defy expectations. Our latest oversized tee features a high-quality print on ultra-soft, durable fabric. Built to last, designed to stand out. Shop the new drop.
• •The Fusion of Art and Streetwear. At Laws Customs, every design is born from a passion for anime and an eye for fashion. Level up your style with pieces that are more than merch—they're wearable art.
• •Your Trusted Source for Anime Streetwear. Stop searching. High-quality prints, comfortable oversized fits, and designs you won't find anywhere else. We're your go-to for gear that truly represents your fandom. Free shipping on orders over €75.