Brand Tone

Creative, Passionate, Enthusiastic, Approachable, Modern & Nostalgic

Brand Values

• •Creativity & Originality
• •Quality
• •Customer Satisfaction
• •Passion for Arts & Culture

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Creative, Passionate, Enthusiastic, Approachable, Modern & Nostalgic) with specific adjectives, do's and don'ts, and examples of how to write for different platforms.
• •Focus on "Passion" and "Creativity": Use evocative language that reflects the brand's origin story and the artistic nature of the products. Words like "inspired," "vibrant," "iconic," "cherished," "unique," and "handcrafted feel" can be effective.
• •Highlight Quality and Customer Care: Subtly weave in assurances of product quality and the positive customer service experiences noted in reviews, without being overly boastful.
• •Embrace Nostalgia (where appropriate): When promoting retro or classic-themed items, use language that evokes fond memories and a sense of timelessness, connecting with customers' personal histories with film, music, or sports.
• •Be Consistent Across All Channels: Ensure the tone is consistent from the (future) website copy to social media posts, product descriptions (on eBay, Etsy, etc.), email marketing, and customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Customers perceive Law & Moore positively, appreciating the uniqueness and quality of the products, especially the prints and framed items. Customer service is often highlighted as a strong point. The brand is seen as a go-to for unique, interest-based wall art and gifts.

Copy Examples

• •Headline: Your Walls Are Calling. Answer with Art. Body: Tired of blank spaces? Fuel your passion for film, music, and sport with Law & Moore's unique illustrative prints. Art that speaks to you.
• •Headline: Relive the Magic. Frame by Frame. Body: From iconic movie moments to your favourite retro classics, our creative posters and personalised prints turn your cherished memories into timeless art. What will you frame next?
• •Headline: More Than Just a Mug. It's a Statement. Body: Start your day with a dose of inspiration. Our artist-designed mugs, phone cases, and lifestyle accessories bring your passions to life. Quality you can feel, designs you'll love.
• •Headline: The Art of Gifting, Solved. Body: Searching for that perfect, unique present? Law & Moore offers creative illustrations and high-quality gifts for the enthusiast in your life. Give something they'll truly treasure.
• •Headline: Passionately Crafted. Beautifully Designed. Body: At Law & Moore, we pour our love for the arts into every illustration. Discover high-quality prints and gifts designed to make your space, and your day, a little brighter.