Brand Tone

Aesthetic, Minimalist, and Serene

Brand Values

• •Artisanal Craftsmanship
• •Sustainability and Health
• •Aesthetic and Design Excellence
• •Sensory Experience

Best Practices

• •Lead with "Art" and "Design": Always frame the products as decorative, sculptural pieces first and candles second. Use words like "sculptural," "artistry," "form," "design," and "centerpiece" to reinforce the primary value proposition.
• •Emphasize the "Clean and Conscious" Angle: Consistently mention the use of "100% soy wax," "clean-burning," "non-toxic," and "eco-friendly" materials. This appeals to the health and environmentally conscious consumer and justifies the premium price point.
• •Use Evocative, Sensory Language: Describe the experience, not just the product. Use phrases like "soothing ambiance," "timeless fragrance," "calming glow," and "sensory experience" to connect with the customer's desire for tranquility and comfort.
• •Maintain a Minimalist Voice: Keep copy clean, concise, and elegant. Avoid overly casual slang or excessive exclamation points. Let the high-quality visuals do most of the talking, with the text serving to add a layer of sophistication and essential information.
• •Highlight the "Handmade in LA" Aspect: Mentioning that the candles are "hand-poured" or "handcrafted" in Los Angeles adds a story of local, artisanal quality that differentiates the brand from mass-produced competitors and builds a stronger brand narrative.

Social Perception

Perceived as a premium, design-forward brand, known for its high-quality, aesthetically pleasing and unique sculptural candles, often purchased as luxury gifts, with excellent customer service.

Copy Examples

• •Art in wax, peace in scent. Our hand-poured Wavy Candle is more than a light source; it's a sculptural statement. Crafted from clean-burning soy wax to elevate your space and soothe your senses. #LawaCandles #SculpturalCandles #HomeDecor #MinimalistHome
• •From pure soy wax... to a piece of art for your home. The beauty is in the process. Each LAWA candle is hand-poured with intention in our LA studio. ✨ #HandmadeCandles #SoyWax #CandleMaking #AestheticDecor #SmallBusiness
• •Headline: An Object of Intrigue. Body: The Knot Ball candle is where craftsmanship meets curiosity. Each intricate curve is hand-poured from 100% natural soy wax, creating a captivating centerpiece for any room. Light it for a warm, sandalwood-infused glow, or simply let its unique form speak for itself. A bold statement in clean, sustainable luxury.
• •Subject: A Gift of Quiet Elegance. Body: In a world of noise, find a moment of quiet beauty. LAWA Candles are designed to be a serene focal point in your home—or a thoughtful gift for someone who appreciates artistry and tranquility. Made with non-toxic, eco-friendly soy wax, it's a gift you can feel good about giving. Explore our collection of sculptural, scented art.
• •Headline: Your Home is a Gallery. Here's the Art. Body: Stop just lighting rooms and start decorating them. LAWA Candles are the sculptural, minimalist pieces your home has been missing. Discover our unique designs, hand-poured from clean-burning soy wax and scented with subtle, calming fragrances. Shop now for 15% off your first piece of functional art.