Brand Tone

Authentic & Traditional, Collaborative & United, Passionate & Proud, Elegant & Quality-Focused, Welcoming & Informative, Modern & Innovative (in context of tradition)

Brand Values

• •Union & Collaboration
• •Respect for Origin & Terroir
• •Quality & Excellence
• •Tradition & Innovation
• •Sustainability
• •Authenticity

Best Practices

• •Emphasize "Union" and "Collaboration": Consistently weave the story of the collective of winegrowers into your narratives. Use words like "united," "shared," "together," "collective."
• •Highlight "Douro" and "Terroir": Always connect the wines back to their specific origin. Use descriptive language that evokes the landscape, climate, and soil of the Douro region.
• •Maintain a Tone of "Quiet Confidence and Quality": Speak with pride about the wines' elegance, balance, and the commitment to excellence, without being overtly boastful. Let the quality speak through clear, descriptive language.
• •Balance "Tradition" with "Modern Approach": Acknowledge the heritage and ancestral knowledge while also subtly pointing to the innovative nature of the collaborative model and modern winemaking where appropriate.
• •Be "Welcoming and Informative": Especially for content related to wine tourism or direct consumer engagement, adopt a hospitable and educational tone, inviting people to learn more about the wines, the brand's story, and the Douro region.

Social Perception

Respected Collaborative Project, High-Quality Wines, Good Value, Strong Douro Identity, Engaging Wine Tourism

Copy Examples

• •Headline: Lavradores de Feitoria: The Soul of Douro, United in Every Bottle. Body: Born from a shared dream, 15 Douro winegrowers joined forces, blending tradition with innovation. Discover the authentic taste of our collective passion. #DouroWine #PortugueseWine #UnitedByWine
• •Headline: More Than Wine, It's a Testament to Terroir. Body: Each Lavradores de Feitoria vintage tells a story of the Douro's unique landscape and the dedicated hands that tend its vines. Experience the elegance and depth of true Douro character. #RespectTheOrigin #QualityWine
• •Headline: From Our Estates to Your Table: A Legacy of Collaboration. Body: We are 48 shareholders, 19 estates, united by a single vision: to craft exceptional Douro wines. Taste the fruit of our shared commitment to excellence. #LavradoresDeFeitoria #DouroLegacy #WineCollaboration
• •Headline: Discover the Douro with Us. Body: Visit our winery, walk our vineyards, and taste the passion that defines Lavradores de Feitoria. Experience the welcoming spirit of a project built on unity and a love for the land. #WineTourism #DouroValley #MeetTheMakers
• •Headline: Elegance. Balance. Authenticity. The Promise of Lavradores de Feitoria. Body: Our wines are a careful symphony of Douro's finest grapes and generations of winemaking wisdom. Uncork a bottle and savor the true essence of Portuguese winemaking. #ElegantWines #SustainableWinemaking #TasteOfPortugal