Brand Tone

caring, educational, and performance-driven, speaking with a voice that is both gentle and technical

Brand Values

• •Sustainability
• •Comfort
• •Innovation
• •Health & Wellness
• •Functionality & Problem-Solving

Best Practices

• •Lead with 'The Feeling': Always connect product features back to a tangible feeling. Instead of just saying 'moisture-wicking,' say 'Keeps you feeling dry and confident, even in peak heat.' This balances technical specs with emotional benefits.
• •Use the 'Bamboo, Explained' Angle: Regularly educate the audience on *why* bamboo is better. Use simple, clear comparisons, such as 'Softer than cotton, more breathable than synthetics,' to reinforce your unique value proposition.
• •Embrace Problem-Solving Language: Frame products as the 'solution' or the 'answer' to common frustrations (chafing, sweat, period leaks, uncomfortable bras). This positions the brand as a helpful expert.
• •Maintain a Sustainable Vocabulary: Consistently use terms like 'eco-friendly,' 'sustainable,' 'planet-friendly,' and 'conscious choice' to reinforce the brand's core value of sustainability in all communications.
• •Amplify Customer Voices: Integrate snippets of positive reviews and testimonials into your copy. Phrases like 'Worn by one million people across India' or 'Our customers call it the 'softest ever'' build social proof and trust.

Social Perception

Generally positive, with customers consistently validating the brand's core promises of comfort and quality, and seeing it as a high-quality, eco-friendly option. Some negative feedback exists regarding customer service, packaging transparency, and limitations for heavy menstrual flow, with a few customers finding the price high.

Copy Examples

• •That feeling when comfort and conscience align. Our bamboo apparel isn't just super soft—it's a choice for a healthier planet. Experience the gentle touch of nature, crafted to make every day feel a little better. #LavosPerformance #BambooClothing #SustainableComfort
• •Simplify your period. Trust Lavos Period Panties for leak-proof, odor-free confidence on light to medium flow days. Made with breathable bamboo, they keep you dry and comfortable without the waste of disposables. Make the switch to worry-free protection.
• •Engineered by Nature. Perfected by Science. Our Bamboo Performance Technology wicks sweat, fights odor, and moves with you—delivering unparalleled comfort from your workout to your weekend.
• •Your skin will thank you for this.
• •Meet the solution to friction-filled days. Our Bamboo Anti-chafing Shorties are crafted from our signature super-soft bamboo fabric, providing a smooth, breathable barrier that moves with you. The seamless design stays invisible under clothes while the natural antibacterial properties ensure you stay fresh and comfortable, all day long. Walk, run, and live freely.