Brand Tone

Sophisticated, Elegant, Aspirational, Timeless

Brand Values

• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Uniqueness & Exclusivity
• •Timeless Design
• •Aspirational Lifestyle

Best Practices

• •Maintain a sophisticated and elegant tone in all communications.
• •Focus on the quality and craftsmanship of the products.
• •Emphasize the timelessness of the designs, avoiding fleeting trends.
• •Highlight the exclusivity and uniqueness of the brand's offerings.
• •Incorporate imagery and language that evokes luxury travel and a relaxed yet polished lifestyle.

Social Perception

Perceived as a sophisticated, elegant, and exclusive brand associated with luxury travel, timeless style, and high-quality craftsmanship. Influencer collaborations suggest a desire to build social proof and align the brand with stylish and aspirational individuals.

Copy Examples

• •Discover our exclusive creations, crafted from the finest noble fabrics with impeccable modeling.
• •La Voile: Timeless pieces designed to evoke elegance and sophistication in every woman.
• •Experience the lightness and movement of our 100% silk collection, inspired by the spirit of the sea.
• •Elevate your wardrobe with our new vintage-inspired pieces, perfect for creating a cool-chic atmosphere.
• •Indulge in the luxury of La Voile, where quality and craftsmanship meet timeless design.