Tono de Marca

aspirational, sophisticated, and trustworthy; polished, elegant, yet approachable, creating a feeling of an exclusive, yet accessible, club for luxury lovers, balanced with a professional and reassuring tone regarding authenticity.

Valores de Marca

• •Authenticity
• •Quality and Curation
• •Sustainability and Circular Fashion
• •Accessibility to Luxury
• •Passion for Fashion

Mejores Prácticas

• •Always Lead with Authenticity: Every piece of copy, especially on product pages and in ads, should reinforce the guarantee of authenticity. Use phrases like "100% Authentic," "Certified Luxury," and "Verified by Experts" to build and maintain trust.
• •Use Aspirational and Evocative Language: Describe the products not just by their features, but by the feeling and status they evoke. Use words like "iconic," "timeless," "curated," "investment piece," and "coveted" to elevate the brand's voice.
• •Maintain a Consistent Persona: Whether on TikTok or the official website, the brand persona should be consistent: a chic, knowledgeable, and trustworthy friend in the world of luxury fashion. The tone can adapt to be more playful on social media, but the core personality should remain.
• •Tell a Story: Frame each bag as having a history and a future. Copywriting should hint at the bag's past life and invite the new owner to be part of its ongoing story. This adds emotional value beyond the physical product.
• •Balance Exclusivity with Accessibility: While the products are exclusive, the tone should feel inclusive. Highlight payment options and a welcoming customer service approach to make the brand feel approachable, not elitist. This combination is key to attracting and retaining a modern luxury consumer.

Percepción Social

The brand is likely perceived as a chic and desirable destination for those looking to invest in luxury fashion sustainably, valued for its authenticity, transparency, and reliability. It is seen as a modern, digitally-native business that is current, trustworthy, and in-the-know.

Ejemplos de Copy

• •Some things never go out of style. This vintage Chanel flap bag isn't just an accessory; it's a piece of fashion history. Authenticity guaranteed, timeless elegance included. Tap to make it yours. #VintageChanel #LuxuryResale #LaVoglioCosì
• •You don't have to dream about the perfect designer bag. You can own it. At LA VOGLIO COSì, we bring you a curated collection of 100% authentic pre-loved luxury bags. Plus, with flexible payment options, your dream bag is closer than you think. Discover the collection.
• •That feeling when a new gem arrives at the boutique! ✨ This beauty just dropped and we're obsessed. Guess the designer in the comments! 👇 #LuxuryUnboxing #DesignerBag #SecondHandStyle #LaVoglioCosì
• •LA VOGLIO COSì was born from a simple desire: to unite timeless luxury with conscious consumption. We believe that iconic design should be celebrated and given new life. Each bag in our collection is hand-selected and rigorously authenticated, ensuring that you're not just buying a product, but investing in a piece of art that lasts. Welcome to the new era of luxury.
• •Subject: Just In: Your Next Obsession Awaits. Hello [Customer Name], Ready to fall in love? Our latest collection of pre-loved luxury handbags has arrived. From the eternally classic to the modern must-have, each piece is waiting for its next chapter. Explore the new arrivals before they're gone.