Brand Tone

Whimsical & Playful, Friendly & Approachable, Artistic & Creative, Conscious & Ethical, Joyful & Celebratory

Brand Values

• •Originality & Uniqueness
• •Eco-Friendliness & Veganism
• •Affordability
• •Quality & Craftsmanship
• •Joy & Fun
• •Customer Satisfaction
• •Kindness

Best Practices

• •Embrace Playful Language: Use words that evoke fun, charm, and whimsy (e.g., "enchanting," "delightful," "treasure trove," "happy-go-lucky," "magical"). Don't be afraid of lighthearted expressions and emojis where appropriate (especially on social media).
• •Highlight Ethical Values Naturally: Weave in terms like "vegan," "eco-friendly," "consciously made," and "PETA-approved" seamlessly within product descriptions and brand storytelling. Frame these not just as features, but as part of the brand's commitment to kindness.
• •Focus on Originality and Artistry: Emphasize the unique designs, embroidery details, and the artistic inspiration behind the products. Use descriptive language that paints a picture of the craftsmanship and creativity involved.
• •Maintain a Friendly and Inclusive Voice: Address the audience in a warm, approachable manner. Use "you" and "we" to create a connection. Encourage interaction and make customers feel like part of the LAVISHY community.
• •Ensure Visuals and Text Align: The cheerful, colorful, and often nature-inspired aesthetic of LAVISHY’s products should be mirrored in the tone of the copy. The words should feel as vibrant and delightful as the items themselves.

Social Perception

A go-to source for unique, charming, and ethically made accessories and gifts. A brand that offers playful, colorful, and artistic designs, often featuring nature and animal motifs, which appeal to individuals looking for something different from mass-produced items. Trustworthy and reliable, with positive feedback on product quality, affordability, and customer service. Many customers appreciate the vegan and eco-friendly aspects. A long-standing Canadian brand (since 2001) with an international reach, known for its distinctive style. Customers describe products as "well made," "beautifully wrapped," and "exactly what I expected." The brand is seen as providing "fun, functional and affordable fashion accessories."

Copy Examples

• •Instagram Post (New Wallet Collection): Meet your new happy-go-lucky companion! 🌿🦊 Our latest collection of vegan wallets has sprouted, featuring enchanting embroidered critters and blooms. Each one is designed with love in Canada, offering a playful pop of color and a whole lot of kindness to your pocket. Find your favorite and carry a little piece of joy wherever you go! #LavishyBoutique #VeganWallet #EmbroideredGoodness #PlayfulStyle #EthicallyChic
• •Facebook Ad (Gift Focus): Searching for a gift that’s as unique and delightful as they are? ✨🎁 LAVISHY Boutique offers a treasure trove of artfully designed vegan accessories, from whimsical jewelry to charming bags. Perfect for surprising a loved one (or treating yourself!). Affordable, eco-friendly, and sure to bring a smile. Shop our curated gift ideas today! #LavishyGifts #UniqueFinds #VeganFriendly #ArtisticAccessories #SpreadJoy
• •Product Description (Embroidered Bag): Let your style tell a story with our 'Forest Friends' embroidered tote! Crafted from PETA-approved vegan leather, this bag isn't just an accessory; it's a wearable piece of art. Spacious enough for your daily adventures and adorned with a whimsical scene of playful foxes and wise owls, it’s designed to add a touch of magic to your day. Original, affordable, and consciously made, just for you. #ConsciousFashion #EmbroideredBag #LAVISHYOriginal #WhimsicalWardrobe
• •Email Newsletter Snippet (Brand Story): Since 2001, LAVISHY has been passionately designing accessories that do more than just look good – they feel good, inside and out! We believe in celebrating creativity, kindness to our planet, and the simple joy of a beautifully crafted, affordable piece. Our vegan materials and playful, original designs are our way of making the world a little brighter, one accessory at a time. Thank you for being part of our journey! 💖 #LAVISHYStory #VeganSince2001 #ArtInspired #AffordableLuxury
• •TikTok Video Caption (Showcasing a colorful scarf): Wrap yourself in happy! 🧣✨ Our new vegan scarves are bursting with color and playful prints – perfect for adding a little LAVISHY magic to any outfit. Which whimsical design is calling your name? Let us know below! 👇 #LavishyStyle #VeganScarf #ColorfulAccessories #PlayfulFashion #TikTokFinds #EthicalStyle