Brand Tone

aspirational, elegant, and confident

Brand Values

• •Elegance and Style
• •Individuality and Confidence
• •Quality and Craftsmanship

Best Practices

• •Use Aspirational Language: Frame products not just by their features, but by the lifestyle and feeling they enable. Use words like "elegant," "confident," "effortless," and "unforgettable" to maintain an elevated tone.
• •Tell a Story: Whether it's the brand's origin, the inspiration behind a collection, or how a dress is perfect for a specific moment, narrative makes the brand more engaging and memorable. The story of bringing the brand from Lagos to NYC is a powerful example.
• •Highlight Craftsmanship and Fit: Use descriptive details to convey quality. Phrases like "fits like a glove," "sculpted silhouette," and notes on fabric (e.g., "95% Polyester, 5% spandex") build trust and justify the price point.
• •Leverage Social Proof and Influencers: Integrate influencer content and customer testimonials into marketing copy. Phrases like "The dress everyone is talking about" or direct quotes from positive reviews can be highly effective.
• •Maintain Visual and Tonal Cohesion: Ensure that the sophisticated and elegant tone of the copy is matched by high-quality, professional imagery and a clean, modern website design. The entire customer experience should feel luxurious and curated.

Social Perception

The public perception of Lavish is shaped primarily through social media, where it is seen as a trendy, up-and-coming fashion label. Influencer videos generate significant engagement, with positive comments often focused on the beauty and design of the dresses. Collaborations, such as with influencer "awedbymoni" for "The Moni Dress," create a sense of community and exclusivity. The brand is perceived as offering designer-like, "stunning" cocktail dresses that are versatile enough for various events. Its Nigerian roots, combined with international pop-ups, lend it an air of authenticity and global appeal.

Copy Examples

• •The dress you've been dreaming of. Introducing the 'Anne Marie' dress—where elegance meets modern luxury. Perfect for sunset dinners and unforgettable nights. Define your moment. #LavishOfficial #ReadyToWear
• •Effortless style for your next escape. Our Resort 25 collection is here, featuring flowing silhouettes and vibrant prints designed to move with you. Discover looks that are as versatile as they are stunning. Shop the collection.
• •Sculpted to perfection. Our Mesh Long Dress fits like a second skin, crafted from a premium stretch-mesh that celebrates your silhouette. With its intricate print and elegant drape, this is more than a dress—it's a statement.
• •Your forever story deserves a look to match. For over a decade, Lavish has curated the essence of bridal beauty, blending timeless fashion with modern elegance. Begin your journey with us. #LavishBridal
• •From Lagos to New York. Lavish is coming to your city. Join us for an exclusive two-day pop-up event to experience the Resort 2025 collection in person. Meet the team, feel the fabrics, and find your perfect fit. #LavishInNYC