Brand Tone

Professional and Educational, Supportive and Empowering, Aspirational and Quality-Focused, Community-Oriented

Brand Values

• •Quality and Excellence: In both products and training.
• •Education and Skill Development: Core to their offering of certification courses.
• •Professionalism: Emphasized in their training and the conduct expected of certified lash artists.
• •Customer Support and Success: A commitment to helping their students and clients thrive.
• •Innovation: Mentioned in relation to their products, like patent-pending tools.

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., professional, supportive, aspirational), personality traits, preferred vocabulary, and "do's and don'ts" for communication. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand the target audience (aspiring and established beauty professionals) and tailor the language and messaging to resonate with their needs, aspirations, and pain points.
• •Prioritize Clarity and Professionalism: While being supportive, maintain a professional demeanor. Use clear, concise language, and avoid jargon where simpler terms suffice, especially when explaining technical aspects or benefits. Ensure all claims are accurate and backed by the quality of products and training.
• •Show, Don't Just Tell: Use testimonials, case studies, and visuals (like before & afters from certified technicians) to demonstrate the quality of training and products, and the success of those who use them. This adds credibility and emotional connection.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or training materials, the brand's core tone and values should be consistently reflected. Regularly review content to ensure it aligns with the established voice.

Social Perception

For Professionals/Students: Generally perceived as a provider of thorough, high-quality training and products, though some dissenting opinions exist regarding training consistency and value. Many see Lavish Lashes as a reputable path to certification and a source for reliable professional supplies. For End Consumers (of lash services by Lavish Lashes certified technicians): Likely perceive the brand as a mark of quality and professionalism if the technician is Lavish Lashes certified. The desired outcome is beautiful, natural-looking, and long-lasting eyelash extensions. Wider Public: The term "lavish lashes" itself is often used generically to describe luxurious or high-quality eyelash extensions, which can be both a benefit (brand name association with desirability) and a challenge (distinguishing the specific brand from the general term). Social media trends play a significant role in the perception and demand for lash extensions generally.

Copy Examples

• •Headline: Elevate Your Artistry. Master the Craft with Lavish Lashes Certification. Body: Become a sought-after lash professional with our industry-leading training. We provide the in-depth knowledge, hands-on practice, and premium products you need to create stunning, long-lasting lash transformations and build the career of your dreams.
• •Headline: More Than Just Lashes. It's a Lavish Career. Body: Join the elite community of Lavish Lashes certified artists. Our mission is to empower you with the skills, support, and top-tier supplies to not just apply beautiful lashes, but to build a thriving, profitable beauty business.
• •Headline: The Secret to Flawless Lashes? Uncompromising Quality. Body: From our advanced adhesives to our meticulously crafted lash extensions, Lavish Lashes provides the professional-grade products that ensure breathtaking results and client satisfaction, every single time. Experience the Lavish difference.
• •Headline: Your Success is Our Passion. Body: At Lavish Lashes, we're invested in your journey. Our comprehensive training is just the beginning. Benefit from ongoing support, access to innovative products, and a community dedicated to excellence in the art of eyelash extensions.
• •Headline: Invest in Your Skills. Define Your Future in Beauty. Body: Ready to take your passion for lashes to the professional level? Lavish Lashes offers intensive Classic and Volume certification courses designed to equip you with the expertise and confidence to excel. Enroll today and start your transformation.