Brand Tone

Energetic and Fun, Inclusive and Accessible, Friendly and Approachable, Encouraging and Supportive, Authentically Finnish

Brand Values

• •Joy of Movement
• •Health and Wellbeing
• •Community
• •Inclusivity
• •Ease and Simplicity
• •Cultural Heritage

Best Practices

• •Always Emphasize "Fun, Easy, and Sweaty": These are the core descriptive words used consistently for Lavis and should be woven into most communications.
• •Use Inclusive and Welcoming Language: Avoid jargon or intimidating fitness terms. Stress that Lavis is for "everyone," "all ages," "all fitness levels," and requires "no prior experience."
• •Highlight the Finnish Cultural Aspect (when appropriate): Mentioning "Finnish barn dances," "traditional music," or the unique cultural origin can be a strong differentiator, especially for broader audiences.
• •Focus on Feelings and Benefits (not just features): Talk about the "joy," "energy," "good mood," "community," and "stress relief" that Lavis provides, in addition to the physical benefits of exercise.
• •Maintain an Energetic and Positive Voice: Use exclamation points where appropriate, active verbs, and encouraging words. Keep sentences relatively clear and upbeat. Reflect the energy of the dance itself.

Social Perception

Positive and Engaging, Community-Focused, Low-Threshold Fitness, Culturally Resonant (within Finland), Reputable

Copy Examples

• •Headline: "Forget the workout, remember the fun! Lavis: Finnish barn dance fitness that gets you moving and smiling." *Body:* "Step into the joy of Lavis! Our easy-to-follow lavatanssijumppa is designed for everyone. No partner, no complicated moves, just great Finnish music and a fantastic, sweaty workout. Find a class or dance at home!"
• •Social Media Post (Image: Diverse group of people smiling during a Lavis class): *Caption:* "Sweat, smile, repeat! That's the Lavis way. Join our amazing community and discover how fun getting fit can be. Easy steps, fantastic music, and zero pressure. Come as you are, leave feeling great! #Lavis #Lavatanssijumppa #FinnishFitness #FunWorkout #AccessibleExercise"
• •Product Description (for Lavis apparel): *Title:* "Your Lavis Beat Tee – Move with Joy!" *Body:* "Feel the rhythm, embrace the fun! Our Lavis Beat Tee is made for movement. Lightweight, comfortable, and perfect for your next lavatanssijumppa session – whether in the studio or your living room. Show your Lavis spirit! #LavisStyle #DanceFitness"
• •Instructor Training Ad: *Headline:* "Share the Joy of Lavis! Become a Certified Instructor." *Body:* "Love Lavis? Turn your passion into purpose! Our comprehensive training program gives you the skills and confidence to lead your own fun and sweaty lavatanssijumppa classes. Inspire others to discover the joy of Finnish dance fitness. Enrol today and join our supportive instructor network!"
• •Email Subject Line: "Ready for a dose of fun? Your Lavis sneak peek is here!" *Email Body Snippet:* "Hey [Name], ever thought exercise could feel like a party? With Lavis, it does! Based on traditional Finnish barn dances, Lavis is so much fun, you'll forget you're even working out. Click here for a FREE 15-minute taster class and let the good times roll! [Link]"