Brand Tone

aspirational, expert, and sophisticated

Brand Values

• •Excellence and Quality
• •Innovation
• •Holistic & Personalized Approach
• •Client-Centric Experience
• •Trust and Expertise

Best Practices

• •Use Elevated Language
• •Focus on Benefits, Grounded in Science
• •Maintain a Consistent Visual and Textual Aesthetic
• •Emphasize the "Experience"
• •Incorporate a Clear Call to Action

Social Perception

premium, trustworthy, and highly professional beauty institute

Copy Examples

• •Unlock your skin's ultimate potential. Our Carita Haute Beauté facials are more than a treatment; they are a transformation. Fusing advanced technology with masterful technique, we sculpt, regenerate, and illuminate. Experience the art of bespoke skincare. Book your consultation via the link in our bio. #LaVillaSoriano #Carita #HauteBeaute #Toulouse #Skincare #LuxuryBeauty
• •The Global Beauty Concept. Where science, luxury, and personalized care unite. Discover avant-garde hair, aesthetic, and clinical treatments designed exclusively for you. Explore Our Services
• •Is your hair ready for a renaissance? The exclusive Tokio Inkarami treatment at La Villa Soriano deeply repairs and restores hair from the inside out, delivering unparalleled softness and shine for up to 8 weeks. Don't just cover up damage, eliminate it. Send us a message to learn more. #HairRepair #TokioInkarami #LuxeHair #CoiffeurToulouse #HealthyHair
• •Bring your hair back to its glossiest, healthiest prime. The Oribe Gold Lust Shampoo, available at La Villa Soriano's e-boutique, gently cleanses while reinforcing the inner strength of each strand. Infused with centuries-old healing oils and revolutionary bio-restorative complex, it's the first step to reversing damage and rediscovering timelessly beautiful hair. Elevate your daily ritual.
• •Beyond the Surface: Why a Clinical Skin Diagnosis is the Secret to Flawless Skin