Brand Tone

Professional & Expert, Supportive & Empowering, Approachable & Friendly, Quality-Conscious & Trustworthy, Modern & Trendy

Brand Values

• •Quality
• •Empowerment & Support
• •Education
• •Community
• •Ethical Practices
• •Affordability/Value
• •Innovation
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Supportive, Approachable, Expert, Modern), key messaging points, value propositions, and frequently used positive language. Include "do's and don'ts" for communication.
• •Prioritize "Empowerment" and "Support": Ensure copy consistently reflects the brand's commitment to helping lash artists succeed. Use language that uplifts, educates, and offers solutions rather than just selling products. (e.g., "Elevate your skills," "Grow your business with," "We're here to support you").
• •Showcase Expertise Through Education: Regularly integrate educational content into product descriptions, social media, and emails. Frame tips and advice in a professional yet accessible manner, reinforcing the brand as a knowledgeable leader.
• •Maintain a Balance of Professionalism and Approachability: While the brand is an expert B2B supplier, the tone should remain friendly and inviting, especially on social media. Use clear, concise language, avoiding overly technical jargon where simpler terms suffice, and engage authentically with the community.
• •Highlight Ethical Values Consistently: Ensure that messages about cruelty-free and vegan options are woven naturally into relevant product descriptions and brand storytelling, reinforcing this key differentiator and value. This builds trust and appeals to ethically conscious professionals.

Social Perception

A Reliable Supplier, Supportive of Lash Professionals, Knowledgeable Resource, Ethically Minded, Good Value for Money

Copy Examples

• •✨ Elevate your artistry with Lavilash Pro-Made Fans! ✨ Create stunning, voluminous sets with less time and effort. We believe in empowering you with the best, so you can make your clients feel their most beautiful. Quality you can trust, results they'll adore. #Lavilash #LashArtist #ProMadeFans #LashSupplies #EmpoweredByLavilash
• •Join the Lavilash family & transform your lash game! 🎓 Beyond premium supplies, we're dedicated to your growth. Access exclusive tutorials, pro tips, and a supportive community of passionate lash artists. What's your biggest challenge right now? Let us help! Learn more & shop our cruelty-free range [Link]. #LavilashWholesale #LashEducation #LashCommunity #SupportForLashArtists #VeganLashes
• •Unlock Flawless Retention: Expert Tips & Our Top-Rated Adhesives Inside! At Lavilash, we're committed to your success. That's why this week, we're sharing our advanced guide to perfect lash retention, featuring insights from industry pros and showcasing our scientifically formulated, cruelty-free adhesives. Achieve the lasting results your clients deserve.
• •POV: You just stocked up on Lavilash goodies & your clients are OBSESSED. 🤩 Quality speaks for itself! What's your go-to Lavilash product? 👇 #Lavilash #LashHaul #SatisfyingLashes #LashTechLife #CrueltyFreeBeauty
• •Premium Lash Supplies. Unwavering Support. Empowering Artists Like You. Discover the Lavilash Difference – Cruelty-Free, Expert-Approved.