Brand Tone

Playful, Whimsical, Nurturing, Caring, Indulgent, Luxurious, Artisanal, Handcrafted, Approachable, and Friendly

Brand Values

• •Natural Ingredients
• •Gentle and Safe
• •Cruelty-Free
• •Customer Satisfaction and Connection
• •Creativity and Fun
• •Indian Heritage

Best Practices

• •Embrace Whimsical Language: Use playful adjectives, imaginative descriptions, and fun comparisons (e.g., "delicious soaps," "dreamy scents," "bath-time buddies"). This reflects the creative nature of the products.
• •Highlight Natural and Nurturing Aspects: Consistently mention key ingredients like shea butter, goat milk, fruit oils, and their benefits. Use phrases like "skin-loving," "gentle care," "organically sourced," and "food for your skin."
• •Maintain an Indulgent and Pampering Feel: Use words like "luxury," "indulge," "treat," "bliss," and "pamper" to convey the special experience the products offer.
• •Showcase the "Handmade with Love" Angle: Remind customers of the artisanal quality and personal touch by using phrases like "handcrafted with perfection," "artisan soaps," and "made with utmost care."
• •Be Ethical and Transparent: Always clearly state core values like "cruelty-free," "paraben-free," and "sulfate-free" in product descriptions and marketing materials to build trust and appeal to conscious consumers.

Social Perception

Positive for gifting and children, Valued for natural and gentle qualities, Visually appealing, Generally good quality, but with some inconsistencies, Seen as a treat/indulgence.

Copy Examples

• •Headline: "Unwrap a Little Joy! Our handmade bath treats are pure magic for your skin (and your mood!)." Body: "Dive into a world of delicious scents and skin-loving goodness. At Laviche, we craft every bar, bomb, and butter with the finest natural ingredients because your skin deserves a daily dose of pampering. Go on, make your bath time extraordinary!"
• •Headline: "Bath Time Just Got a Lot More Fun (and a Lot More Natural!)." Body: "Say goodbye to boring baths! Our whimsical soaps and fizzing bath bombs are bursting with vibrant colors, enchanting fragrances, and pure, gentle ingredients. Perfect for the little ones, and the young at heart. Lovingly handmade, always cruelty-free."
• •Headline: "Skin Feeling Thirsty? Feed it the Good Stuff!" Body: "Imagine skincare so natural, it’s like a feast for your senses. Our Laviche Bath Essentials are packed with organically sourced butters, oils, and a sprinkle of Ayurvedic wisdom to nourish your skin from the outside in. Indulge in nature’s best kept secrets."
• •Headline: "More Than Just Soap – It’s a Laviche Experience." Body: "Transform your daily cleanse into a moment of pure bliss. From our artisan soaps that look good enough to eat, to our soothing body lotions that whisper luxury, every Laviche product is a promise of quality, care, and a touch of handcrafted magic. Treat yourself or someone special!"
• •Headline: "Naturally You, Beautifully Laviche." Body: "Embrace your skin with the gentle touch of nature. We believe in the power of pure ingredients – free from harsh sulfates and parabens, and always cruelty-free. Discover skincare that’s as honest and wonderful as you are. Welcome to the Laviche family!"