Brand Tone

Aspirational yet Accessible, Empowering and Inclusive, Helpful and Reassuring.

Brand Values

• •Affordability
• •Individuality and Customization
• •Elegance for Special Occasions
• •Commitment to Sustainability (Emerging)

Best Practices

• •Balance Aspiration with Affordability: Always pair elegant, dreamy language ("the perfect dress for your special day") with a clear, reassuring mention of value ("under $100," "free custom fit"). This manages expectations and reinforces the core value proposition.
• •Lead with Customization and Choice: Emphasize the power the customer has. Use words like "your," "choose," "create," and "personalize." Highlight the extensive color palette and custom sizing in headlines and bullet points, as this is a key differentiator.
• •Use Social Proof Authentically: Continue leveraging user-generated content (real wedding photos/videos), but be transparent. Use captions like, "Real bride Sarah and her bridesmaids in Dusty Blue," to build trust. Avoid language that seems overly polished or could be perceived as hiding the brand's true nature.
• •Proactively Address Concerns in Copy: Subtly mitigate common anxieties within the marketing copy. For example, on shipping pages or in FAQs, use reassuring language like, "We recommend ordering [X] weeks in advance to ensure a perfect, stress-free arrival for your special day," addressing the shipping time issue upfront.
• •Maintain a Consistent "Celebratory Helper" Tone: The brand's voice should always be that of an enthusiastic and helpful friend who wants to make a special day perfect without breaking the bank. Use positive, encouraging language that focuses on the joy of the event (weddings, prom) and positions Lavetir as the smart, accessible solution.

Social Perception

A "You Get What You Pay For" brand; High-Risk, Potentially High-Reward; Dropshipper/Fast Fashion feel.

Copy Examples

• •Squad goals in sync. ✨ Your vision, their style. With 70+ colors and free custom sizing, every bridesmaid shines. #Lavetir #BridesmaidDresses #WeddingInspo #CustomDress
• •Your Dream Wedding, Your Real Budget. Stunning bridesmaid dresses from $79. Free custom sizing for the perfect fit.
• •Inside: The Secret to Stress-Free Bridesmaid Styling
• •Don't just pick a color, find *their* color. From Dusty Blue to Burnt Orange, explore our endless palette. Most dresses under $100. Shop now and get 3 free color swatches!
• •Effortless elegance, made for memories. This flowing A-line chiffon gown combines timeless style with ultimate comfort, so you can celebrate from the first photo to the last dance. With delicate lace details and a flattering silhouette, it’s the perfect choice for any wedding. Available in 70+ colors with free custom sizing to empower your beauty.