Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Personal and Authentic, Community-Focused, Grateful and Humble, Creative and Whimsical

Brand Values

• •Quality Products
• •Creativity
• •Community
• •Customer Happiness/Satisfaction
• •Faith
• •Personal Touch
• •Transparency

Best Practices

• •Embrace Beth's Authentic Voice: Write as if Beth is speaking directly to a friend. Use warm, personal language. Infuse her passion for scents and her faith naturally where appropriate.
• •Highlight the "Why": Remind customers of the love, care, and personal touch that goes into each product. Share the story behind the brand (the chickens, the journey) to build connection.
• •Foster Community: Use inclusive language ("our community," "y'all"). Ask questions to encourage interaction. Make customers feel like they are part of the Lavender & Speckles family.
• •Be Descriptive and Evocative (But Relatable): While scents can be complex, describe them in a way that evokes feelings and experiences. Use relatable analogies alongside the scent notes. Customers love the unique blends, so convey that uniqueness.
• •Maintain Gratitude and Positivity: Consistently express appreciation for customer support. Keep the tone upbeat and hopeful, reflecting the joy Beth finds in her work and faith.

Social Perception

Highly Positive, Loyal Following, Trusted Vendor, Part of a Niche Community, Unique Scent Blends, Strong Performing Wax

Copy Examples

• •Facebook Post (New Scent Announcement): Cozy blanket? ✅ Favorite mug? ✅ Now all you need is our newest scent blend to make your happy place complete! ✨ Introducing [Scent Name]: a dreamy mix of [Key Note 1], [Key Note 2], and a sprinkle of pure joy! 🥰 We poured our hearts (and the best fragrance oils!) into this one, hoping it brings a little sunshine to your home. Tell us, what scents make YOU feel instantly cozy? 👇 Pre-orders open [Date] in our VIP Group! (Link in bio!) #LavenderAndSpeckles #WaxMelts #HomeFragrance #CozyVibes #NewCollection #SmallBizLove
• •Instagram Caption (Product Shot): Just look at those speckles! 😍 Each one of our [Product Type, e.g., 'Harvest Spice Soufflés'] is hand-poured with love and a prayer for your joyful moments. We believe that home fragrance is more than just a scent; it's an experience, a memory, a little pick-me-up on a tough day. 🙏 What moments do you love to scent? Share with our wonderful community! P.S. Did you spot Lavender or Speckles photobombing any of our recent stories? 🐔😉 #HandPoured #UniqueScents #FaithBasedBusiness #WaxMeltAddict #LavenderAndSpecklesScents #HomeSweetHome
• •Email Newsletter Snippet (Behind the Scenes): A little peek from the L&S workshop today! Beth was like a happy bee, buzzing around surrounded by your favorite fragrance oils, whipping up the next batch of [Popular Scent Name]. 🐝 It's moments like these, knowing these melts will soon be filling your homes with warmth, that make this journey so incredibly special. Thank you for being the heart of Lavender & Speckles! We're so grateful for you. ❤️ Don't forget, our next opening is [Date] at [Time] CT! Set your alarms! [Link to Shop]
• •Product Description (Website - for a comforting scent): [Scent Name] - A Hug in a Melt Imagine wrapping yourself in the softest blanket, a warm drink in hand, as gentle notes of [Key Note 1], creamy [Key Note 2], and a whisper of [Key Note 3] fill the air. That's the feeling we've captured in our [Scent Name] wax melts. Each melt is a little piece of comfort, hand-poured with love and the prayer that it brings peace and happiness to your space. Perfect for quiet evenings, reflective mornings, or anytime you need a fragrant embrace. Strongly scented with premium oils for a long-lasting experience.
• •YouTube Video Title & Intro Idea: Title: HUGE News & Chit Chat! 🥰 YOU Asked, We Listened! | Lavender & Speckles Scents Intro (Beth speaking to camera): Hey y'all, and welcome back! Grab your coffee (or tea!), get comfy, because I've got some exciting updates to share today, and it's all thanks to YOUR amazing feedback! Plus, you know I can't resist a little chit-chat about what's been melting in my warmer and what the Lord's been doing in our lives. So grateful to have you here with me!