Brand Tone

Calming and Nurturing, Authentic and Passionate, Informative and Accessible, Trustworthy and Ethical, Uplifting and Positive

Brand Values

• •Natural Purity: 100% natural ingredients, free from synthetics, parabens, and toxins. Many ingredients are certified organic.
• •Well-being and Self-Care: Promoting mental and physical well-being through the power of aromatherapy and encouraging self-care routines.
• •Sustainability and Eco-consciousness: Commitment to minimizing environmental impact through responsible sourcing, plastic-free or minimized plastic packaging (using glass and bamboo), and eco-friendly delivery materials.
• •Ethical Practices: Vegan, cruelty-free (never testing on animals), and sourcing ingredients from trusted suppliers who treat farmers fairly. They avoid endangered plant species.
• •Handmade Quality and Craftsmanship: Products are hand-blended in small batches in their UK studio, ensuring freshness and quality under Good Manufacturing Practice.
• •Accessibility of Aromatherapy: A mission to make the benefits of aromatherapy understandable and available to everyone.
• •Connection with Nature: Drawing inspiration from nature, particularly their Bulgarian heritage and the "meandering meadows and flowery scents" of their childhood. They call their products "'Nature in a bottle'".

Best Practices

• •Embrace the "Nurturing Expert" Persona: Always communicate with a calm, supportive, and knowledgeable voice. Explain the benefits of aromatherapy and natural ingredients without being overly technical. Your aim is to gently guide customers towards well-being.
• •Storytelling with Authenticity: Weave the founders' passion, their connection to nature, and their Bulgarian heritage into your copy where appropriate. This adds a unique, human touch that resonates with customers seeking genuine brands.
• •Highlight Core Values Consistently: Regularly reinforce your commitment to 100% natural ingredients, vegan and cruelty-free practices, sustainability, and handmade quality in product descriptions, social media, and all communications. These are key differentiators.
• •Use Sensory and Evocative Language: Appeal to the senses when describing your blends. Use words that evoke calmness, nature, and the desired emotional state (e.g., "soothing," "uplifting," "tranquil," "vibrant," "meadows," "earthy").
• •Maintain Visual and Verbal Harmony: Ensure that your visual branding (clean, natural, calming imagery) is always aligned with your written tone. This creates a cohesive and immersive brand experience across all touchpoints, reinforcing trust and recognition.

Social Perception

High Quality and Effective, Natural and Safe, Trustworthy Brand, Giftable and Aspirational, Positive Customer Service, Growing Reputation

Copy Examples

• •Headline (Website/Social Media): Rediscover Your Calm. 100% Natural Aromatherapy for a Balanced Life. Body: In the hustle of modern life, find your sanctuary with Clarity Blend. We handcraft pure essential oil blends, inspired by nature's wisdom, to help you sleep deeper, energize your days, and nurture your soul. Vegan, cruelty-free, and lovingly made in the UK.
• •Product Description (e.g., Sweet Dreams Pillow Mist): Drift into Serenity. Our Sweet Dreams Pillow Mist, a gentle blend of [Key Ingredient 1] and [Key Ingredient 2], transforms your bedtime ritual into a peaceful escape. 100% natural, vegan, and designed to help you welcome restorative sleep. Just a spritz for a night of tranquil dreams.
• •Social Media Post (Instagram/Facebook): Self-care isn't a luxury, it's a necessity. ✨ Take a moment for yourself today with our [Product Name] blend. Handcrafted with the purest botanical ingredients to soothe your mind and uplift your spirit. How are you practicing self-care this week? Share with us below! #ClarityBlend #NaturalWellness #SelfCareJourney #Aromatherapy #VeganBeauty
• •Email Subject Line: 🌿 Nature's Gift for Your Well-being + A Little Something Inside! Email Body Snippet: At Clarity Blend, we believe in the profound power of nature to heal and harmonize. That's why we pour our passion into every bottle, creating artisanal aromatherapy blends that bring 'nature in a bottle' right to your home. Discover blends to uplift, calm, or energize, all 100% natural and ethically made.
• •About Us Snippet (for retail partners): Born from a desire to reconnect with nature, Clarity Blend offers artisanal aromatherapy for true well-being. Founders Veronika and Dimitar craft each 100% natural, vegan blend in their Berkshire studio, inspired by their Bulgarian heritage. Our mission: to make the restorative power of plants accessible for happier, more balanced lives, ethically and sustainably.