Brand Tone

Natural & Authentic, Calm & Soothing, Welcoming & Family-Friendly, Heartfelt & Passionate, Quality-Oriented

Brand Values

• •Nature & Natural Living
• •Quality & Authenticity
• •Wellbeing & Calm
• •Connection & Community
• •Sustainability & Simplicity
• •Customer Satisfaction

Best Practices

• •Embrace Nature-Inspired Language: Use words that evoke natural imagery, tranquility, and the sensory experience of lavender (e.g., "fragrant," "soothing," "handpicked," "sun-kissed," "earthy").
• •Highlight the "Farm to You" Story: Consistently weave in the narrative of ingredients grown on their New Zealand farm and products being handcrafted in small batches. This reinforces authenticity and quality.
• •Focus on Benefits, Not Just Features: While mentioning natural ingredients is key, explain how these benefit the customer – promoting calm, aiding sleep, nourishing skin, creating a peaceful home environment.
• •Maintain a Warm and Welcoming Voice: Address the audience in a friendly, approachable manner. Even when professional, the tone should feel personal and caring, reflecting the family-owned nature.
• •Incorporate "Calm" and "Wellbeing": Use language that aligns with the core values of relaxation and self-care. Words like "ritual," "serenity," "balance," "unwind," and "gentle" can reinforce this message.

Social Perception

Customers and the public perceive Lavender Backyard Garden ® as a unique and charming destination offering high-quality, natural products and enjoyable farm experiences. It's seen as a "must-do NZ summer experience" and a place to relax and connect with nature. The products are well-regarded for their beautiful scents, effectiveness, and as thoughtful gifts. The family-owned aspect and the passion behind the brand seem to resonate positively with the audience. The dual offering of lavender and blueberries makes it distinct.

Copy Examples

• •Headline (Website/Social Media): "Lavender Backyard Garden: From Our Fields to Your Home, Naturally." Body: Experience the gentle calm of New Zealand grown lavender. Each product is handcrafted with love on our family farm, bringing a touch of nature's peace to your everyday.
• •Product Description (Sleep Spray): "Drift Away to Serenity. Our farm-grown lavender sleep spray is a simple ritual for tranquil nights. Handcrafted in small batches, it’s nature’s lullaby in a bottle."
• •Social Media Post (PYO Season): "The lavender is blooming, and our farm is calling! 💜 Create cherished memories picking your own fragrant lavender and sweet blueberries. A perfect family day out in the heart of Waikato. #LavenderBackyard #PYOJoy #NZMustDo"
• •Email Marketing (Gift Focus): "Share the Gift of Calm. Thoughtfully curated gift sets from Lavender Backyard Garden, featuring our finest farm-grown lavender creations. Perfect for showing you care, naturally."
• •About Us Snippet (Website): "Rooted in a dream of blending nature, wellness, and beauty, Lavender Backyard Garden is more than a farm – it’s a promise of quality, authenticity, and the soothing touch of lavender, grown with heart.