Brand Tone

Approachable, Creative, and Personable

Brand Values

• •Personalization and Creativity
• •Quality Craftsmanship
• •Celebrating Moments
• •Customer-Centric Service

Best Practices

• •Always Use "We" and "You": Frame communication collaboratively. Phrases like "Let's create" or "We can design" reinforce the partnership between the brand and the customer.
• •Keep it Personal: Continue sharing the "why" behind the business. The story of it starting as a hobby adds authenticity that larger companies can't replicate. Share behind-the-scenes content and personal stories related to the designs.
• •Prioritize Enthusiasm: Use positive and energetic language. Words like "love," "create," "celebrate," and "perfect" align with the brand's goal of bringing joy through its products. Emojis, when used appropriately, can enhance this tone.
• •Focus on the Solution, Not Just the Product: Instead of just saying "Custom T-Shirt," frame it as "The perfect shirt for your family reunion" or "Your new favorite coffee mug." Connect the product to the experience it enhances.
• •Maintain a Helpful, Responsive Voice in Customer Service: Every interaction, from answering a question on Instagram to handling a support query, should be friendly, patient, and focused on solving the customer's needs, reinforcing the brand's reliable and approachable perception.

Social Perception

Trusted, Talented, and Reliable

Copy Examples

• •Your daily coffee just got a major personality upgrade! ✨ We had so much fun bringing this custom tumbler design to life for a customer. Got an idea for your own? Send us a DM and let's create something you'll love to show off! #LaveauDesignsIt #CustomTumbler #YourDesignHere
• •Don't just give a gift, give a memory! 🎉 From custom birthday crew t-shirts to personalized wine tumblers, we'll help you create the perfect present. Let's make their special day unforgettable. Shop our custom collection now! #CustomGifts #BirthdaySquad #PersonalizedPresents
• •Have an Idea? We'll Handle the Rest. Your Vision, Our Craft. Let Me Design It For You. [Shop Now]
• •Welcome them home with a smile! Our custom doormats are made with high-quality, durable materials designed to last. Whether it's a family name, a funny quote, or a special date, we’ll help you create the perfect first impression. Dimensions: 18" x 30". Material: Coir with slip-resistant backing.
• •Psst... New Holiday Designs Just Dropped! 🎄