Brand Tone

Friendly, Nostalgic, and Aspirational

Brand Values

• •Personalization and Self-Expression
• •Quality
• •Connection and Memory
• •Joy and Enchantment
• •Trustworthiness

Best Practices

• •Embrace Nostalgia: Continue to tap into popular culture and relatable memories. Use language that evokes positive emotions and a sense of shared experience.
• •Focus on Storytelling: Encourage customers to see their charms as part of a larger narrative. Use phrases like "tell your story," "build your collection," and "capture your moments."
• •Maintain a Friendly & Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and address the customer directly.
• •Highlight Quality with Emotion: Don't just state "925 silver." Connect it to the longevity of memories and the preciousness of the stories the charms represent (e.g., "Crafted in 925 silver to cherish your stories for years to come").
• •Be Visually Consistent with Your Words: Ensure that the imagery used alongside the copy reflects the same friendly, nostalgic, and aspirational tone. Product photography should be clear, appealing, and showcase the charms in a way that inspires collection.

Social Perception

Based on their social media engagement (likes and limited comments on TikTok) and the type of content they produce, Lavanda Lilac appears to be perceived as a provider of trendy, collectible, and meaningful jewelry. The focus on popular culture themes likely resonates well with fans of those franchises, creating a sense of community and shared interest. The emphasis on 925 silver positions the brand as offering good quality items for the price point. The TikTok video discussing the store's trustworthiness, while not a direct review of Lavanda Lilac in all instances, suggests a general awareness and some positive sentiment for online stores selling similar items, with an emphasis on user caution.

Copy Examples

• •Headline: Tell Your Story, One Charm at a Time. ✨ Body: From iconic movie moments to symbols of your passions, find the 925 silver charm that speaks to you. Build a bracelet that's uniquely yours. #MyLavandaStory #CharmCollector
• •Headline: Remember That "Oh. My. God!" Moment? Wear It. Body: Our new *Friends*-inspired collection is here! Grab your Central Perk couch or the iconic yellow frame and keep your favorite memories close. Shop now and get a free bracelet with any 3 charms! #FriendsForever #LavandaLilacBerloques
• •Headline: Quality That Shines, Memories That Last. Body: Each Lavanda Lilac charm is crafted from genuine 925 silver, made to be treasured. Start building your collection of meaningful moments today. #SilverCharms #PreciousMemories
• •Headline: For the Dreamers, the Fans, the Storytellers. Body: Whether you're exploring Westeros or Hawkins, our charm collections bring your favorite worlds to life. What story will your bracelet tell? #PopCultureJewelry #ExpressYourself
• •Headline: More Than Jewelry, It's a Piece of You. Body: Lavanda Lilac helps you capture life's special chapters. Each 925 silver charm is a reminder of who you are and what you love. "Construindo memórias, escrevendo minha história, berloque por berloque." #PersonalizedJewelry #LavandaLilac