Brand Tone

authentic, friendly, and educational

Brand Values

• •Family and Community
• •Hard Work and Dedication
• •Sustainability and Self-Sufficiency
• •Transparency and Authenticity
• •Quality and Freshness

Best Practices

• •Always Lead with Authenticity: Share the real stories, the successes, and the struggles. Your audience connects with the genuine, unpolished reality of farm life. Avoid overly corporate or polished marketing language.
• •Use "We" and "Our Family": Consistently frame the narrative around the collective family unit. This reinforces the core value of being a family-run farm and builds a personal connection.
• •Highlight the "Why": Don't just sell a product; sell the values behind it. Talk about sustainability, hard work, community, and the passion for homesteading. This creates a more profound brand identity.
• •Engage and Educate: Use your copy to answer questions, explain your processes (like why you wash eggs), and share knowledge about farming and homesteading. This positions you as a trusted, transparent source.
• •Keep it Simple and Friendly: Your tone is like talking to a neighbor over the fence. Use clear, straightforward, and warm language. Use emojis to add personality and visual appeal, especially on social media, reflecting the friendly nature of the brand.

Social Perception

The public perceives Laux Family Farm extremely positively. Customer interactions on social media are filled with praise, encouragement, and expressions of fondness for the family and their lifestyle. Customers appreciate the hard work they witness and the quality of the products. The high volume of likes and positive comments on their TikTok videos indicates a highly engaged and supportive community that feels a personal connection to the family. They are seen as genuine, hardworking, and providing a valuable service to their local community.

Copy Examples

• •From our kitchen to your table. ❤️ Each loaf of our sourdough is crafted with patience, love, and the simple, wholesome ingredients you can trust. There's nothing like the smell of freshly baked bread. Stop by the farm stand today and grab a loaf before they're gone!
• •Another beautiful morning, another basket full of rainbow eggs! 🌈🐔 We love knowing these fresh, farm-raised eggs are heading to our community's tables. The fridge at the stand is stocked and ready for you!
• •Laux Family Farm is more than our business; it's our home. What started as a small dream on two acres in Northwest Indiana has grown into a passion for sharing the goodness of a simple, sustainable life with our community. Every egg we sell, every soap we craft, is a piece of our family's hard work and dedication. Thank you for being a part of our story.
• •Weekend ready! The farm stand is full of fresh eggs, crusty sourdough, and our all-natural lard soaps. We're here 'til 7! Come say hi and grab some farm-fresh goodness.
• •Taste the difference of local. Laux Family Farm offers fresh eggs, homemade baked goods, and more at our self-serve stand in Northwest Indiana. Support a local family and enjoy the simple, delicious bounty of the farm. Follow us on Facebook for daily updates!