Brand Tone

Youthful and Trendy, Friendly and Approachable, Playful and Energetic, Aspirational yet Accessible, Positive and Engaging

Brand Values

• •Trendiness
• •Affordability
• •Quality
• •Customer Happiness/Satisfaction
• •Inclusivity (for every size)
• •Uniqueness/Custom Feel
• •Speed/Newness

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, what excites them, and what platforms they use most. Tailor your language to resonate with this demographic (likely Gen Z and younger millennials for LAU THE LABEL).
• •Develop a Tone of Voice Guide: Document the key characteristics of your brand’s voice (e.g., playful, enthusiastic, inclusive, using specific emojis or phrases) and share it with everyone who creates content. This ensures consistency across all communications.
• •Be Authentic and Relatable: Avoid overly corporate or stiff language. Use contractions, ask questions, and share behind-the-scenes glimpses (as appropriate) to humanize the brand. Let the passion for trends and customer happiness shine through.
• •Stay Consistent Across Platforms (with nuances): While the core tone should be consistent, adapt the specific style for each platform. For example, TikTok allows for more informality and humor than a formal email, but the underlying friendly and trendy vibe should persist.
• •Listen and Engage: Pay attention to how your audience talks in comments and DMs. Mirroring their language (where appropriate) can make the brand feel more connected and part of their community. Actively respond to comments and messages in the established brand tone.

Social Perception

Positive Customer Experiences, Fashionable and On-Trend, Engaging Community

Copy Examples

• •Instagram Post (New Arrival - Dress): "Weekend vibes incoming! 🤩✨ Get ready to turn heads in our new ‘Midnight Bloom’ floral dress. Perfect for brunch with the baes or that special date night. 😉 Lightweight, flowy, and oh-so-chic! Tap to shop before it’s gone! 🛍️ #lauthelabel #newarrival #floraldress #weekendstyle #ootdinspo #trendylook"
• •TikTok Video Caption (Styling a Graphic Tee): "Graphic tee game STRONG! 🔥 Rock our ‘City Dreams’ tee your way. Tuck it, tie it, layer it – the possibilities are endless! Which look is your fave? 👇 Drop a comment! #lauthelabel #graphictshirt #stylinghacks #tiktokfashion #outfitideas #streetstyle"
• •Facebook Ad (General Brand Awareness): "Hey gorgeous! 👋 Looking for a style refresh? LAU THE LABEL brings you the hottest trends and unique pieces you’ll adore, all without breaking the bank! 😍 From cute tops to statement accessories, we’ve got your new favorite outfit waiting. New styles added weekly! Shop now & shine bright! ✨ [Link to website] #lauthelabel #fashionforyou #affordablefashion #styleinspo #musthaves"
• •Email Subject Line (Sale Promotion): "🚨 OMG! Up to 50% OFF is ON NOW! 🚨 Your fave LAU THE LABEL styles are waiting..." Email Body Snippet: "Hey fashionista! Don't walk, RUN! 🏃‍♀️ Our biggest sale of the season is here and it's packed with aaaaall the cute stuff you've been eyeing. Treat yourself to that top, grab those jeans, and snag those accessories! Life’s too short for boring clothes, right? 😉 Shop happy, look amazing! 💕"
• •Instagram Story (Interactive Poll): (Image: Two different LAU THE LABEL outfits side-by-side) Text: "Which vibe are you today? 🤔 Left or Right? Vote below! 👇 #lauthelabel #pickyourfit #ootd #fashionpoll #stylechoice" (Poll sticker: "Casual Chic" vs "Edgy Cool")