Brand Tone

Calm & Serene, Inspiring & Adventurous, Pure & Natural

Brand Values

• •Sustainability
• •Wellness & Tranquility
• •Authenticity & Simplicity
• •Exploration & Curiosity

Best Practices

• •Use a "Flow" Writing Style: Employ smooth, flowing sentences that mimic the rhythm of water. Avoid abrupt or overly aggressive language.
• •Incorporate Sensory Language: Use words that evoke the senses associated with the ocean: "serene," "calm," "fresh," "deep," "pure," "luminous," "salty," "breeze."
• •Maintain a Positive and Aspirational Voice: Frame content around positive outcomes like "renewal," "balance," "discovery," and "tranquility." The brand should inspire, not command.
• •Be Transparent in Your Messaging: When discussing sustainability or ingredients, be clear, honest, and direct. Authenticity builds trust, which is a core value.
• •Align Visuals and Text: Ensure all brand imagery (colors, photos, graphics) complements the serene, natural, and pure tone of the copy. A cohesive aesthetic is crucial for reinforcing the brand identity.

Social Perception

The goal is for "lautan" to be perceived as a premium, eco-conscious lifestyle brand. Customers should see it as authentic, calming, and aligned with values of sustainability and personal well-being. It should appeal to a demographic that is mindful, appreciative of nature, and seeks quality and purpose in their purchases.

Copy Examples

• •Discover the calm of the deep. Welcome to Lautan, where nature D5s purest elements meet restorative wellness.
• •Our Oceanic Renewal Serum is crafted with sustainably harvested sea kelp and marine minerals. Dive into deep hydration and let your skin find its natural balance.
• •Breathe in. Breathe out. Let the rhythm of the waves guide your day. Our commitment is to bring the ocean's tranquility directly to you. #Lautan #OceanWellness #SustainableBeauty
• •Lautan was born from a love for the ocean's profound simplicity and power. We believe in creating products that are as kind to your skin as they are to the sea. Every purchase supports marine conservation, helping us protect the source of our inspiration.
• •A wave of calm is coming your way.