Brand Tone

aspirational, sophisticated, and empowering

Brand Values

• •Quality and Functionality
• •Style and Self-Confidence
• •Innovation and Sustainability
• •Customer-Centricity

Best Practices

• •Create a Brand Voice Lexicon: Develop a document of "on-brand" words (e.g., ultimate, radiant, exclusive, effortless, confident, flawless) and "off-brand" words to ensure all copywriters and marketers use a consistent vocabulary.
• •Lead with the "Why": Start with the emotional benefit (confidence, comfort, empowerment) before detailing the product features. Frame products as solutions to a lifestyle need, not just as clothing items.
• •Use Customer Testimonials as Inspiration: Integrate the language and positive experiences from customer reviews into marketing copy. Phrases like "sits like a 2nd skin" or "perfect for the office and at home" are authentic and relatable.
• •Maintain a Tone of Sophisticated Approachability: While using luxurious and aspirational language, ensure the brand remains accessible. Balance terms like "exclusive collection" with friendly and inviting calls to action and customer service interactions.
• •Align Visuals and Text: Ensure the imagery and videos used on social media and the website reflect the sophisticated, clean, and empowering tone of the copy. The visual aesthetic should reinforce the message of quality, style, and confidence.

Social Perception

The social perception of Laury Contour is overwhelmingly positive. Customers consistently express high levels of satisfaction with their purchases. Reviews highlight the comfortable, "second-skin" feel of the bodysuits and the quality of the leggings. The products are perceived as delivering on their promises of shaping, comfort, and style, making them suitable for various occasions, from the office to casual home wear. The brand is seen as a reliable source for stylish and functional essentials that boost confidence. The collaboration for a "Dinner & Modeshow" event also suggests an effort to build a community around the brand, positioning it as a lifestyle choice.

Copy Examples

• •Elegance isn't a luxury reserved for special occasions. It's a daily feeling. The LuLu Body is designed to be the secret to your most radiant and confident self, every single day. Discover the perfect fit that moves with you.
• •Your Exclusive First Look: The New Essentials for an Effortless Wardrobe.
• •Engineered for style, designed for life. Our LuLu Stirrup Legging is crafted from a unique, non-sheer fabric that offers both superior comfort and a flawless silhouette. The perfect balance of fashion-forward design and functional support for a look that takes you from day to night.
• •Confidence is your best accessory. Our shaping bodysuits are designed to be the perfect foundation for any outfit, providing invisible support and a flawless finish that lasts through every meeting and after-hours event. Redefine your power suit with Laury Contour.
• •Beyond Shapewear. Style That Empowers. Discover the collection where comfort and confidence unite.