Brand Tone

luxurious, traditional, and serene

Brand Values

• •Heritage & Tradition
• •Authenticity & Purity
• •Craftsmanship & Quality
• •Sensory Experience
• •Ethical Sourcing

Best Practices

• •Always weave the story of Aleppo's ancient soap-making tradition into your copy. This is a key differentiator for the brand.
• •Describe the scents, textures, and the feeling of using the products to create an immersive experience for the reader.
• •Consistently mention the core ingredients like laurel oil, olive oil, and coconut oil, and their benefits for the skin.
• •Use elegant and sophisticated language that reflects the premium quality of the products.
• •Position the use of your products not as a routine, but as a mindful and sacred ritual. This elevates the customer's experience and deepens their connection with the brand.

Social Perception

The brand is perceived as a provider of high-quality, natural, and luxurious skincare products, valued for its commitment to tradition and the effectiveness of its soaps, especially for sensitive skin. It is seen as a premium and thoughtful gift option, fostering trust through its authenticity and connection to ancient Aleppo traditions.

Copy Examples

• •Rediscover the essence of purity. Our Pure Laurel Aleppo Soap, with 30% laurel oil, is a tribute to ancient skincare traditions. Handcrafted for the most sensitive skin, it’s a gentle embrace from nature. #LaurusAroma #AleppoSoap #PureSkincare
• •A Tale of Laurus Aroma. Five unique soaps, one timeless tradition. Each handcrafted bar in our Luxury Gift Box tells a story of heritage and indulgence. The perfect gift for those who cherish the art of self-care. #LuxurySoap #Gifting #LaurusAroma
• •Transform your daily cleanse into a ritual of serenity. The delicate fragrance of our Damascus Jasmine Aleppo Soap revitalizes your senses while nourishing your skin. #ASMR #SoapLather #Jasmine #SkincareRitual
• •This month, we delve deeper into the secrets of Levantine skincare. Your exclusive guide to the art of the Hammam awaits, featuring our Ancient Oud soap. Embrace the ritual, not just the routine. #LaurusRitual #SelfCare #AncientWisdom
• •Skincare that honors tradition and empowers artisans. Our Aleppo soaps are handcrafted in Syria, preserving a 4,000-year-old craft. Experience the luxury of nature with a story. #EthicalBeauty #NaturalSkincare #LaurusAroma