Brand Tone

The predominant tone is Empowering & Inspirational, Gentle & Supportive, Introspective & Spiritual, and Authentic & Personal, particularly for coaching. For art, the tone is Passionate, Grateful, and Inspired by Nature.

Brand Values

• •Empowerment
• •Embodiment
• •Self-Love & Healing
• •Authenticity
• •Community & Sisterhood
• •Connection to Nature

Best Practices

• •Use "Invitation" Language: Frame calls-to-action as gentle invitations rather than commands. Use phrases like "Join us," "Explore the journey," or "I invite you to discover" instead of "Buy Now" or "Sign Up." This aligns with the supportive and non-pressuring tone.
• •Embrace Storytelling: Continue to share personal anecdotes and client transformation stories (with permission). This builds authenticity and trust, making the abstract concepts of "embodiment" and "empowerment" feel tangible and relatable.
• •Incorporate Sensory and Emotional Language: Use words that evoke feeling and physical sensation. Phrases like "a deep well of peace," "feel the ground beneath you," or "a heart full of warmth" reinforce the core value of embodiment.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., a short TikTok vs. a long Instagram caption), the core tone—gentle, empowering, and introspective—should remain the same. The voice is the thread that connects all brand communications.
• •Bridge the Two Brand Pillars: Find authentic ways to connect the values of the coaching business with the inspiration behind the art. For example, discuss how the act of painting is a form of mindfulness or how the nature scenes depicted in the art are the same landscapes that inspire healing and grounding. This creates a more cohesive and holistic brand identity.

Social Perception

As a Coach, Lauri Prins is perceived as a knowledgeable, supportive, and gentle guide who creates a safe container for profound personal transformation and healing. As an Artist, she is seen as talented, with work that evokes feelings of calm and beauty, appreciated for her nature-inspired aesthetic.

Copy Examples

• •What if the home you’ve been searching for has been inside you all along? The journey back to yourself isn't about becoming someone new, but remembering the truth of who you are. Gentle, powerful, and whole. Let's walk the path home, together. ✨ #Embodiment #SelfLove #FemaleEmpowerment #ComeHomeToYourself
• •Headline: Find Your Calm. Reconnect With Your Breath. Body: In the noise of daily life, your breath is your anchor. Join our upcoming virtual breathwork session to release stored tension, quiet your mind, and tap into the deep well of peace within you. No experience necessary—just a willingness to show up for yourself. Limited spots available to maintain an intimate space. Click 'Learn More' to reserve your sacred spot.
• •Beyond the noise, beyond the striving. Your truest self is waiting.
• •New Arrivals: Bring the Coastline Home 🌊
• •Inspired by the quiet magic of a morning by the sea. My latest watercolor collection captures the gentle light and calming energy of the coast. Perfect for creating a peaceful sanctuary in your home. #CoastalArt #WatercolorPainting #LauriPrinsArt #HomeDecorInspiration