Brand Tone

Elegant and Sophisticated, Passionate and Knowledgeable, Curated and Discerning, Welcoming and Personal, Timeless

Brand Values

• •Quality and Authenticity
• •Timeless Design
• •Uniqueness and Rarity
• •Customer Experience
• •Passion for Antiques
• •Community Engagement

Best Practices

• •Use Refined and Evocative Language: Employ descriptive adjectives that convey sophistication, history, and beauty (e.g., "exquisite," "magnificent," "storied," "artisanal").
• •Emphasize Scarcity and Uniqueness: Highlight the one-of-a-kind nature of antiques and the curated selection process (e.g., "rare find," "singular piece," "hand-selected").
• •Maintain a Personal and Passionate Voice: Infuse copy with genuine enthusiasm for antiques and interior design, reflecting Laurie's personal involvement and expertise. Phrases like "we are passionate about" or "we delight in finding" can convey this.
• •Focus on Storytelling: Antiques have rich histories. Briefly allude to the provenance, era, or craftsmanship to add depth and allure beyond the physical object.
• •Ensure a Welcoming and Service-Oriented Closing: Even in written communication, convey the helpful and approachable nature of the team. Invitations to visit the store or contact for more information should feel warm and personal.

Social Perception

Highly Regarded, Expert Curators, Excellent Service, Aspirational yet Accessible, Established and Reputable

Copy Examples

• •Homepage Banner: "Discover Timeless Elegance. Explore Laurie Saunders' curated collection of 18th and 19th-century European antiques – where every piece tells a story."
• •About Us Snippet: "For decades, Laurie Saunders has passionately sourced Europe's finest antiques, bringing unparalleled quality and unique historical treasures to discerning collectors and design lovers. Step into our world of enduring beauty."
• •Product Description (Example - Antique Commode): "A magnificent 19th Century Italian Painted Commode, exuding provincial charm and artisanal history. Each stroke of its original paint speaks to a bygone era of craftsmanship. A truly captivating centerpiece for an elegant home."
• •Social Media Post (Instagram - showcasing a new arrival): "Just arrived in our Boerne gallery! This exquisite Louis XV style fauteuil is a testament to timeless French artistry. Imagine the stories it could share. Visit us this week and let our team help you find your own piece of history. #LaurieSaundersAntiques #EuropeanAntiques #TimelessDesign #UniqueFinds #LuxuryInteriors"
• •Newsletter Welcome Email: "Welcome to the world of Laurie Saunders. We're delighted to share our passion for exquisite antiques and timeless interiors with you. Explore our latest arrivals, gain design inspiration, and be the first to know about exclusive events. We invite you to discover the art of fine European living."