Brand Tone

Authentic & Genuine, Inspiring & Encouraging, Warm & Friendly, Passionate, Professional & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Self-Expression
• •Connection & Community
• •Inspiration from Nature & Travel
• •Generosity & Education
• •Perseverance & Hard Work

Best Practices

• •Speak from the Heart (Authenticity): Write as LaurieAnne, the artist. Share genuine thoughts, feelings, and experiences related to the art, the inspiration, or the creative process. Use "I" and "my" to create a personal connection.
• •Be an Encouraging Guide (Inspiring & Warm): When addressing other artists or even potential customers, adopt a supportive and helpful tone. Offer tips, share learnings, and make them feel capable and welcome in the art world.
• •Use Evocative, Sensory Language (Passionate): Describe the art and its inspiration with words that appeal to emotions and senses – colors, textures, feelings, and the atmosphere of a place. This helps convey the passion behind the work.
• •Maintain a Friendly and Approachable Demeanor (Warm & Friendly): Use contractions (e.g., "it's," "you're"), address the audience directly (e.g., "friends," "you"), and respond to comments and messages with warmth and gratitude.
• •Balance Artistry with Professionalism (Professional & Quality-Focused): While being warm and personal, ensure that product descriptions, policy information, and course details are clear, accurate, and convey the high quality and value of what is being offered. Proofread carefully.

Social Perception

Highly Regarded Artist, Trusted Educator, Source of Joy & Beauty, Friendly & Approachable, Professional & Reliable, Inspirational Figure

Copy Examples

• •Instagram Post (New Print Release): Sun-drenched memories from my latest trip to the coast, now captured on canvas. ✨ This new print, 'Golden Hour Shores,' is all about that peaceful feeling as the day ends and the sky puts on a show. I poured so much warmth into this piece, hoping it brings a little bit of that serene glow into your home. Available now – link in bio to bring this moment to your walls! #LaurieAnneArt #NewPrint #CoastalArt #GoldenHour #ArtForYourHome #InspiredByNature
• •Email Newsletter (Course Announcement): Hey creative friends! Feeling that pull to share your art with the world but not sure where to start with prints? I've been there! That's why I'm so excited to open enrollment for 'Art to Print' again. I'm sharing my complete, step-by-step system – all the things I learned (the hard way, sometimes!) so you can create stunning, professional prints you're proud of, without the overwhelm. Let's turn your beautiful originals into something more. Ready to grow? Join us here: [Link] #ArtToPrint #ArtistResources #OnlineArtCourse #CreativeJourney #ShareYourArt
• •Product Description (Original Painting): This original piece, 'Desert Bloom,' was inspired by the incredible resilience and subtle beauty of the Phoenix landscape I call home. Layer upon layer of acrylic paint, each stroke a memory of light and shadow on the cacti and the distant mountains. It's a little piece of my heart, a reminder that beauty thrives even in the harshest conditions. I hope it speaks to you and brings a sense of quiet strength to your space. Acrylic on canvas, [Dimensions]. Signed by the artist. #OriginalArt #DesertLandscape #AbstractArt #AcrylicPainting #LaurieAnneArtOriginal #ArtCollector
• •Facebook Ad (General Brand Awareness): Fill your home with art that feels like a breath of fresh air. 🌿 At LaurieAnne Art, I paint landscapes inspired by travels and the simple joys of nature, hoping to bring a little more beauty and peace into your everyday. From vibrant prints to unique originals, find a piece that tells your story. Explore the collection: [Link] #LaurieAnneArt #FineArt #HomeDecor #NatureInspiredArt #ArtPrints #ArtistLife
• •Blog Post Snippet (Sharing a Creative Challenge): This past month in the studio has been... a journey! 😅 I set myself a challenge to explore a completely new color palette, and honestly, there were days I just wanted to paint everything white and start over (we've all been there, right?). But pushing through those moments of doubt is where the real magic happens. It’s in the trying, the 'what ifs,' and the happy accidents that new inspiration sparks. So, here's to embracing the messy middle and finding balance in the process! What creative challenges are you tackling? #ArtistJourney #CreativeProcess #StudioLife #LaurieAnneArtBlog #Inspiration