Brand Tone

Helpful, Customer-Oriented, Promotional and Value-Driven

Brand Values

• •Customer Satisfaction
• •Service and Responsiveness
• •Accessibility
• •Data Security and Transparency
• •Quality/Curated Selection

Best Practices

• •Maintain a consistent tone across all platforms to build brand recognition.
• •Emphasize customer benefits like fast shipping, satisfaction guarantees, and responsive support.
• •Use clear and concise language to convey information about products, policies, and services.
• •Highlight security measures and data protection practices to build trust with customers.
• •Balance promotional language with genuine customer care to create a positive brand image.

Social Perception

The brand strives to be perceived as trustworthy, customer-focused, and offering a curated selection of high-quality kitchenware and accessories.

Copy Examples

• •Livraison 24/48H via les services postaux français (24/48H Shipping via French postal services)
• •100% satisfait ou remboursé pendant 30 jours (100% satisfaction or 30-day money-back guarantee)
• •Service client français disponible 7 jours sur 7 avec un temps de réponse de 24 heures (French customer service available 7 days a week with a 24-hour response time)
• •Livraison gratuite pour les achats de 55,00 € ou plus (Free shipping is offered for purchases of €55.00 or more)
• •Nouveaux clients: recevez un code de réduction de 25% pour votre deuxième visite en fournissant votre e-mail (New customers can receive a 25% discount code for their second visit by providing their email)