Brand Tone

Fun & Humorous, Steamy & Spicy, Heartfelt & Emotional, Engaging & Approachable, Creative & Immersive

Brand Values

• •Entertainment
• •Emotional Connection
• •Reader Satisfaction
• •Community
• •Authenticity (within fiction)
• •Sex Positivity

Best Practices

• •Embrace the Fun and Humor: Inject wit, playful banter, and lightheartedness into your copy wherever appropriate. Don't be afraid to use emojis and a conversational style, especially on social media.
• •Be Confidently Spicy (and a little flirty): When talking about the steamy aspects, be direct but playful. Use words like "spicy," "steamy," "hot," and "swoon-worthy" to clearly communicate this key element of the brand.
• •Highlight the Heart: Balance the spice and humor by emphasizing the emotional depth, heartfelt connections, and "happily ever afters" that readers cherish.
• •Foster Community and Inclusivity: Write as if you're talking to a friend. Use inclusive language, respond to comments, and encourage interaction to make readers feel like part of the Lauren Rowe Books family. Reference the interconnected world to deepen engagement.
• •Showcase the Unique "More Than a Book" Experience: Consistently mention the unique extras like original music, bonus scenes, and the immersive "River Records" world. This differentiates the brand and adds significant value for fans.

Social Perception

Loved by Readers, Queen of Banter and Steam, Creator of Immersive Worlds, Go-To Author for Feel-Good Romance, Talented Storyteller

Copy Examples

• •Instagram Post: "Ready to meet your next book boyfriend? 😉 Dax Morgan is the rockstar you won't be able to resist. Expect laugh-out-loud banter, off-the-charts chemistry, and a story that will make your heart swoon (and maybe your cheeks flush!). 🔥 Link in bio to dive into the world of Lauren Rowe Books! #LaurenRoweBooks #RockstarRomance #SteamyReads #BookBoyfriend #FunnyRomance"
• •Facebook Ad: "Tired of the same old love stories? Lauren Rowe delivers romance that's anything but ordinary. Get ready for heroines who give as good as they get, alpha heroes who meet their match, and found families that feel like home. Oh, and did we mention the HEAT? 🔥🌶️ Explore interconnected series full of humor, heart, and happily ever afters. Shop Lauren Rowe Books now! laurenrowebooks.com"
• •TikTok Video Teaser (Voiceover): "POV: You just discovered Lauren Rowe and now your TBR pile is a mountain, your sleep schedule is a mess, but your heart is FULL. 😂 Get ready for spicy scenes, characters you’ll obsess over, and stories so addictive, you'll forget what time it is. Warning: May cause spontaneous giggling and an urgent need to fan yourself. 😉 #BookTok #LaurenRowe #SpicyBooks #RomanceReads #AlphaMale"
• •Website Banner: "Welcome to the world of Lauren Rowe: Where the banter is hilarious, the romance is scorching, and the music is part of the story. Find your next obsession today!"
• •Email Newsletter Snippet: "Escape reality with a Lauren Rowe novel! Whether you're in the mood for a sexy rockstar, a swoon-worthy billionaire, or a heartfelt story of finding love in unexpected places, we've got you covered. Plus, unlock exclusive bonus content and music on our website! Happy reading (and listening!)."