Brand Tone

Empowering, educational, and soulful.

Brand Values

• •Strategy
• •Authenticity
• •Creativity
• •Clarity
• •Intention

Best Practices

• •Lead with "Why": Always start with the purpose or the "soul" behind the strategy. Connect every piece of advice or service offering back to the client's deeper mission and values.
• •Balance a Personal and Professional Tone: Share personal anecdotes and behind-the-scenes content to build connection, but always steer it back to a valuable lesson or strategic insight for your audience. This maintains approachability and authority.
• •Use Empowering Language: Frame challenges as opportunities. Use words like "empower," "clarity," "confidence," "align," and "intention" consistently to reinforce the brand's core promise. Avoid jargon that might alienate or confuse the creative audience.
• •Speak Directly to Your Niche: Use "you" and "your" frequently. Address the specific pain points of creative entrepreneurs (e.g., "overwhelm," "imposter syndrome," "selling your art") to show a deep understanding of their world.
• •Maintain Visual and Verbal Synergy: Ensure that the calm, sophisticated, and earthy tone of the copy is always matched by the visual elements used in posts, on the website, and in all marketing materials. Consistency across what they see and what they read builds trust.

Social Perception

Lauren Oujiri is perceived by her audience and clients as a trusted expert and a calming guide in the often-overwhelming world of branding. She is seen as both a talented designer and a sharp strategist who genuinely cares about her clients' success. The "soulful" aspect of her brand resonates strongly, attracting entrepreneurs who want to build a business that feels aligned with their personal identity, not just a generic corporate entity. The perception is that of a premium, high-touch service provider who delivers both beautiful aesthetics and tangible results.

Copy Examples

• •Your brand is more than a logo. It's the story you live and breathe. We often think of branding as colors and fonts. But the brands that truly connect? They’re built on a deeper foundation—a soulful strategy that infuses your unique story into every touchpoint. It’s how you turn passive followers into a loyal community. Ready to find your foundation? Double-tap if you believe in strategy with soul.
• •Go from Overwhelmed Creative to Confident CEO. We craft intentional, strategy-led brands that empower you to show up, sell out, and make the impact you were born to create.
• •Feeling stuck between a brilliant creative vision and a business that actually grows? You're not alone. Most brand advice wasn't made for you. I help creative founders like you build brands that are as strategic as they are soulful, so you can attract dream clients with ease. Learn More and discover my brand design process.
• •Is your brand's voice truly yours?
• •Book a Clarity Call