Brand Tone

Glamorous & Celebratory, Feminine & Empowering, Aspirational yet Accessible, Enthusiastic & Friendly, Inspirational (via the founder)

Brand Values

• •Glamour & Sparkle
• •Femininity
• •Accessible Luxury
• •Making Memories
• •Confidence
• •Style & Comfort (aspirational)

Best Practices

• •Embrace "Glamour" and "Sparkle" in Vocabulary: Consistently use words that evoke radiance, celebration, and embellishment (e.g., dazzling, shimmering, radiant, stunning, crystal, jewel-encrusted). This reinforces the primary visual identity of the brand.
• •Focus on the Occasion and Emotion: Connect the shoes to the special moments they're designed for – weddings, proms, galas, celebrations. Highlight how the shoes make the wearer *feel* (e.g., confident, beautiful, special, ready to celebrate).
• •Maintain an Uplifting and Celebratory Voice: The tone should always be positive, enthusiastic, and congratulatory, mirroring the excitement of the events the shoes are worn to.
• •Balance Aspiration with Accessibility: While showcasing luxury and high-fashion appeal, subtly remind the audience of the attainable price point and wearability for their special moments, reinforcing the "luxury without compromise" message.
• •Incorporate the Founder's Spirit (Where Appropriate): Subtly channel Lauren Jones' persona – her background in fashion, her eye for design, and her desire to make women feel fabulous. This can add a layer of authenticity and personal touch.

Social Perception

Positively Perceived for Aesthetics, Value for Money, Hit-or-Miss on Comfort/Sizing, Associated with Celebrations, Founder's Persona

Copy Examples

• •Instagram Post (New Bridal Collection): Say 'I Do' to unforgettable sparkle. ✨ Our new bridal collection has arrived, designed to make your walk down the aisle as magical as the moment itself. Because every bride deserves to shimmer. #LaurenLorraineBridal #WeddingShoes #BridalGlamour #SparkleOnYourSpecialDay
• •Facebook Ad (Prom Season): Steal the spotlight at prom! 👑 Lauren Lorraine shoes are here to make your night unforgettable. Dazzling designs, stunning sparkle, and the perfect touch of glam to complete your dream look. Dance the night away in style! Shop now - link in bio! #LaurenLorraine #PromShoes #PromNight #SparkleAndShine #DreamDress
• •Website Product Description (Embellished Heel): Introducing the 'Celeste' heel – where elegance meets extravagance. Adorned with hand-placed crystals that catch the light with every step, Celeste is more than just a shoe; it's a statement. Perfect for evenings when you want to shine your brightest and feel undeniably glamorous. Step into your spotlight.
• •Email Subject Line (Sale Event): Unlock Your Inner Sparkle ✨ Up to 40% Off Your Favorite Glam Styles!
• •TikTok Video Caption (Showcasing a versatile sparkly flat): Who says glam is just for heels? 😉 Our 'Nina' sparkle flats take you from brunch to a night out, effortlessly! ✨ Comfort meets couture. #LaurenLorraine #SparklyFlats #EverydayGlam #ShoeTok #FashionForward