Brand Tone

sophisticated, passionate, creative, and client-focused

Brand Values

• •Client-centricity: A desire for each client to love every aspect of their interior design. Taking the uniqueness that lives inside each client and using it to create an interior design space that is a timeless, functional, and thoughtful outward reflection of them.
• •Heritage and Meaning: LED values heritage and pieces that carry meaning for our clients.
• •Creativity and Uniqueness: Curating fresh pieces that add a sophisticated and unique flair. The creativity to bring the beautifully unexpected into each design.
• •Quality and Functionality: Delivering beautiful, functional, and inspiring spaces.
• •Empowerment (for store customers): Design without the Designer... but don't worry, we are right there with you if you need help! Empowering customer design to easily come to the customer.

Best Practices

• •Emphasize Personalization and Storytelling: Continuously highlight how designs reflect the client's unique personality, story, and heritage. Use phrases like "timelessly you," "your story, beautifully told."
• •Maintain a Sophisticated yet Warm Voice: Combine professional language that conveys expertise with a welcoming and approachable tone that makes clients feel comfortable and understood. Avoid overly casual slang but don't be afraid to express genuine passion and excitement.
• •Showcase Expertise Through Detail: Whether describing a design project or a product, focus on the quality of materials, the thoughtfulness of the design process, and the "beautifully unexpected" elements that set the brand apart.
• •Inspire and Empower: Particularly with the retail and custom design aspects, use language that inspires clients to explore their own creativity and empowers them to make design choices they love, assuring them of expert guidance when needed.
• •Consistent Visual Storytelling: Ensure that all visual content (photography, graphics) aligns with the sophisticated, creative, and high-quality aesthetic described. The visuals should reinforce the brand's values and the feeling of timeless, functional, and inspiring spaces.

Social Perception

high-end, professional interior design firm with a strong artistic vision. The association with events like Mistletoe Marketplace and mentions in publications like Redfin contribute to a perception of a reputable and stylish brand.

Copy Examples

• •Instagram Post (Showcasing a project): Transforming houses into homes, one thoughtful detail at a time. We loved bringing this client's vision to life, blending cherished heirlooms with fresh, sophisticated touches to create a space that truly sings their story. What does your dream space feel like? #LaurenEggerDesigns #InteriorDesign #TimelessElegance #HomeInspo #MississippiDesigner
• •Website Homepage Snippet: At Lauren Egger Designs, we believe your space should be a reflection of you – timeless, functional, and deeply personal. Our passion lies in understanding your unique story and translating it into an environment that inspires and delights, every single day. Discover the art of living beautifully.
• •Email Newsletter (Announcing new store): Get Ready, Mississippi! The Lauren Egger Designs experience is expanding. Join us for the Grand Opening of our new design center and retail store on May 3rd! Explore curated collections, discover our custom rug studio, and let us help you craft a space that’s uniquely yours. Prepare to be inspired. [Link to details] #LEDStoreOpening #MississippiDesign #LuxuryInteriors
• •Facebook Ad (Targeting homeowners): Dreaming of a home that perfectly captures your style and story? Lauren Egger Designs offers full-scale interior design services, from concept to creation. Let our passion for design and attention to detail transform your vision into a beautiful, functional reality. Schedule your consultation today and let's create something extraordinary together. #InteriorDesignDreams #LuxuryLiving #LaurenEggerInteriors
• •Product Description (for a custom pillow on Shopify): Infuse your space with personal flair. Our [Pillow Name] pillow, from the LOOM by Lauren collection, is more than just a cushion – it's a canvas for your creativity. Choose from an exquisite selection of fabrics and embroidery options to design a piece that speaks to your soul and elevates your décor. Handcrafted with passion, designed by you (with a little help from us!). #CustomDecor #TextileArt #LOOMbyLauren #ShopLED