Brand Tone

Warm and Inviting, Inspirational, Authentic and Personal, Creative and Artistic, Positive and Joyful

Brand Values

• •Faith
• •Family
• •Beauty in Everyday Life
• •Connection and Relationships
• •Integrity and Kindness
• •Creativity and Originality
• •Heritage and Southern Culture
• •Accessibility

Best Practices

• •Embrace Storytelling: Weave Lauren's personal story, her Southern roots, and her artistic inspirations into the copy. This reinforces authenticity and connection.
• •Highlight Core Values: Regularly and naturally incorporate themes of faith, family, finding beauty in the everyday, and connection in product descriptions, social media posts, and blog content.
• •Use Warm and Inclusive Language: Employ a friendly, inviting, and slightly informal tone (where appropriate, like social media) that reflects Southern hospitality. Words like "friends," "y'all" (if authentic to her voice), "cherished," "joy," and "blessings" can be effective if used genuinely.
• •Focus on the "Why": Explain the inspiration behind pieces or collections. Share how the art aims to make people feel or how it can enhance their homes, going beyond just describing the item. For example, "Art has the power to connect us to what we hold dear."
• •Maintain Visual and Textual Harmony: Ensure the copy complements the visual style of her art – vibrant, layered, and full of life. Use descriptive language that evokes the same feelings as her artwork. On platforms like Instagram, let the art speak, but enhance it with captions that share the heart behind it.

Social Perception

A Talented Southern Artist, An Innovator, Grounded and Authentic, Relatable, A Successful Entrepreneur

Copy Examples

• •Instagram Post (Image: Close-up of a new vibrant floral acrylic cutout): "Bringing a little piece of the garden indoors. 🌿 Inspired by the simple joy of sun-drenched petals and the promise of a new day. May this piece bring as much light and happiness to your space as it did to my studio creating it. #LaurenDunnArt #AcrylicArt #HomeDecor #SouthernArtist #BeautyInTheEveryday"
• •Website Homepage Banner Text: "Art from the Heart, For Your Home. Discover Lauren Dunn's vibrant collections, inspired by faith, family, and the soulful beauty of the South. Bringing cherished moments to life through color and texture."
• •Facebook Ad (Carousel showing various art pieces and home decor): "Find the piece that speaks to your soul. ✨ From original paintings to unique acrylic cutouts, Lauren Dunn offers art that celebrates life's simple joys and adds a touch of warmth to any corner. Made with love, from my Tennessee studio to your home. Shop now!"
• •Product Description (For a Nativity Acrylic Cutout): "A cherished symbol of faith, beautifully reimagined. This acrylic Nativity cutout captures the reverence and joy of the season with Lauren Dunn's signature vibrant style. A modern heirloom to grace your home for years to come, reminding us of what truly matters. #FaithBasedArt #ChristmasDecor #LaurenDunnDesigns"
• •Email Newsletter Snippet (Announcing a new collection): "Hello friends! I'm so thrilled to share my latest collection with you – pieces inspired by the rolling hills of Tennessee and the sweet, simple moments that make life beautiful. Each brushstroke and design comes from a place of gratitude and a desire to share that joy with you. Hope you find something you love! Blessings, Lauren."