Brand Tone

Authentic, Passionate, Empowering, and Direct

Brand Values

• •Authenticity
• •Artistic Integrity & Versatility
• •Connection with Fans
• •Hard Work & Independence
• •Empowerment & Education
• •Kindness & Resilience

Best Practices

• •Develop a "Voice & Tone" Guide: Document key characteristics of Lauren's brand voice (e.g., authentic, passionate, direct, empowering, a touch of humor/playfulness) with examples of do's and don'ts. This ensures anyone writing copy understands the desired style.
• •Speak Directly to the Audience: Use "you" and "I" to foster a personal connection, mirroring how Lauren interacts with her fans. Share personal anecdotes or behind-the-scenes insights when appropriate to reinforce authenticity.
• •Embrace Imperfection & Honesty: Don't shy away from sharing vulnerabilities or the real struggles of an artist. This aligns with Lauren's openness and resonates with her audience.
• •Infuse Energy and Passion: Use strong verbs, evocative language, and a confident tone that reflects the energy of her music and performances. Let the passion for her craft shine through the words.
• •Be Consistent Across All Platforms: Whether it's a tweet, an Instagram caption, a product description, or an email newsletter, the core tone and values should remain consistent, adapting slightly in formality or length based on the platform, but always recognizably "Lauren Babic."

Social Perception

Talented & Versatile Vocalist, Authentic & Relatable Artist, Hard-Working & Prolific Creator, Influential Figure in Modern Metal/Online Music Scene, Engaging Performer, Supportive Community Leader, Merchandise Connection

Copy Examples

• •Website/Merch Store Headline: "UNLEASH YOUR VOICE. WEAR YOUR STORY. Lauren Babic Official Merch – Fuelled by Passion, Forged in Metal."
• •Social Media Post (New Music): "It’s raw, it’s real, it’s HERE. My new track [Song Title] just dropped. Poured every bit of myself into this one. Let it be the soundtrack to your fight. Link in bio. #LaurenBabic #NewMusic #Metal #Authentic"
• •Product Description (Apparel): "This isn't just a tee, it's a statement. Crafted for comfort, designed to empower. Rock the [Item Name] and show the world you’re unapologetically you. #LaurenBabicMerch #WearYourPower"
• •Email Subject Line (Tour Announcement): "I'M COMING TO YOUR CITY! Get Ready to Scream Your Heart Out."
• •Instagram Story (Promoting Vocal Course): "Stop wishing, start screaming (or singing!). My vocal course is here to help you find YOUR unique sound. No apologies, just power. Swipe up to learn more! #VocalCoach #FindYourVoice #LaurenBabic"