Brand Tone

Artisanal, Elegant, and Passionate

Brand Values

• •Craftsmanship
• •Exclusivity
• •Quality Materials
• •Heritage-Inspired Design

Best Practices

• •Lead with the 'Handmade' Story: Always prioritize the artisanal narrative. Use words like 'atelier,' 'handcrafted,' 'meticulous,' 'artisan,' and 'know-how' to constantly reinforce the brand's primary value proposition.
• •Maintain the Equestrian Connection: Continue to use the equestrian world as a source of inspiration for names, descriptions, and brand storytelling. This creates a unique and consistent thematic universe that sets the brand apart.
• •Use Elegant and Evocative Language: Avoid casual slang or overly promotional hype. The copy should always be refined and sophisticated, focusing on the sensory experience of the materials ('supple leather,' 'noble materials') and the emotion of the design.
• •Emphasize Exclusivity and Scarcity: Consistently mention 'limited series,' 'capsule collections,' or 'unique pieces.' This not only justifies the luxury positioning but also creates a sense of urgency and desirability.
• •Translate Values into Every Communication: From the FAQ page to automated emails, ensure the tone remains consistent. For example, the return policy and repair guarantee should be framed with the same care and commitment to quality shown in the product descriptions.

Social Perception

Due to lack of public feedback, the perception is shaped by the brand's narrative. Potential customers perceive it as a niche, luxury artisan brand, conveying high value and authenticity. To the wider public, the brand is largely unknown, an undiscovered gem.

Copy Examples

• •The Art of the Artisan. The Soul of the Equestrian. Discover handbags crafted not for a season, but for a lifetime. Each Laure Montigny piece is born from a passion for leather and timeless design, meticulously handmade in our Casablanca atelier.
• •Command Your Style with the Amazone Cabas. Inspired by the grace and strength of the horsewoman, the Amazone tote features a distinctive handle echoing its equestrian roots. Hand-stitched from supple Italian leather, this bag is a testament to enduring style, designed for the modern woman's urban life. It’s more than an accessory; it’s a companion.
• •From a Love of Leather to a Legacy of Craft. Laure Montigny began with a simple passion: for the rich feel of fine leather and the timeless elegance of the equestrian world. In our atelier, that passion is stitched into every piece. We create in limited series, ensuring that your bag tells a story as unique as your own.
• •New from the Atelier: The Diane Collection Has Arrived. Preview Text: Experience the art of handmade. Limited pieces available.
• •Tired of trends? Invest in tradition. Laure Montigny handbags blend equestrian heritage with urban sophistication. Handcrafted, limited-edition, and designed to last. Discover true luxury. #ArtisanLeather #TimelessBags #LaureMontigny