Brand Tone

Helpful & Guiding, Relatable & Authentic, Encouraging & Supportive, Functional & Practical, Enthusiastic & Passionate, Friendly & Welcoming

Brand Values

• •Functionality & Practicality
• •Intentional Living
• •Customization & Flexibility
• •Community
• •Quality
• •Empowerment
• •Creativity

Best Practices

• •Speak Your Customer's Language: Use terms and address pain points that resonate with your audience (e.g., "planner peace," "mental load," "juggling tasks"). Actively listen to your community for cues.
• •Maintain a Helpful, Not Pushy, Stance: Focus on providing solutions and support rather than just selling. Offer genuine advice and tips that add value, positioning the product as a tool for their success.
• •Be Relatable and Authentic: Share real experiences, acknowledge common struggles, and let the personality of the brand (and Laurel Denise) shine through. Avoid overly corporate or impersonal language.
• •Foster Community and Encourage Interaction: Write copy that invites conversation, asks questions, and encourages users to share their own experiences and tips. Highlight user-generated content where appropriate.
• •Emphasize Benefits and Transformation: Instead of just listing features, focus on how the planners help users feel more organized, less stressed, and more in control of their lives. Show the positive transformation your product enables.

Social Perception

Highly Positive, Innovative, Community-Focused, Life-Changing/Problem-Solving, Creator-Driven, Good Value

Copy Examples

• •Instagram Post: Feeling overwhelmed by your week before it even starts? 🙋‍♀️ Our Vertical Week + Month planner is designed to help you see it all, plan it all, and conquer it all. What’s your biggest planning challenge this week? Share below, let’s tackle it together! #LaurelDenise #PlannerCommunity #OrganizedLife
• •Facebook Ad: Tired of juggling a million to-dos in your head? The Laurel Denise planner system brings clarity to the chaos. Designed for busy minds and full lives, find the layout that thinks like you do. ✨ Discover your planner peace today! Shop Now: [Link]
• •Email Subject Line: Your Most Intentional Month Starts Now (+ Free Planning Tips!) Email Body Snippet: Hey [Name], at Laurel Studio, we believe planning is more than just writing down appointments – it's about creating space for what truly matters. Our latest blog post shares 5 simple ways to bring more intention to your daily planning. Let's make this month your best one yet! Read more: [Link]
• •Product Page Snippet: Finally, a planner that gets you. Our unique [Planner Name] layout helps you manage everything from big projects to daily tasks, all in one view. Stop feeling scattered and start feeling empowered. Ready to transform your planning? Add to cart and see the difference.
• •YouTube Video Title: Brain Dump & Plan With Me! My Realistic Sunday Routine with the Laurel Denise Planner ☕️ Video Description Snippet: Join me as I untangle my thoughts and set up my week for success using my go-to Laurel Denise planner. We’ll talk real-life organization, setting achievable goals, and maybe even spill some coffee! 😉 Grab your planner and let's get organized together! Products mentioned: [Link]