Brand Tone

Approachable and Friendly, Empowering and Expressive, Trustworthy and Quality-Focused, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Quality and Durability
• •Accessibility/Affordability
• •Self-Expression and Individuality
• •Customer Experience
• •Authenticity and Connection
• •Innovation
• •Inclusivity

Best Practices

• •Emphasize "You" and "Your Story": Always focus the narrative on the customer, their individuality, and how the jewelry helps them express themselves or commemorate moments. Use words like "your style," "your journey," "express yourself."
• •Highlight Quality with Confidence: Consistently mention the durable, water-resistant, tarnish-free, and skin-friendly aspects of the jewelry. This builds trust and reinforces the value proposition of "redefining fashion jewelry."
• •Maintain an Approachable & Friendly Voice: Use warm, inviting language. Ask questions in social media captions to encourage engagement. Share the founder's passion and the brand's journey to create a personal connection.
• •Showcase the Experience, Not Just the Product: Especially for permanent jewelry, highlight the fun, personal, and memorable aspects of the in-store experience. Use visuals and testimonials that capture this.
• •Be Authentic and Transparent: Continue to share the brand's roots, values (like being a Black-owned business if comfortable and authentic to the brand voice), and the "why" behind Laurel Lane Jewelry. Authenticity resonates deeply and builds a loyal community.

Social Perception

Positive and Highly Regarded, Trendy and Modern, Supportive of a Black-Owned Business, Personal and Memorable

Copy Examples

• •✨ Meet your new everyday sparkle! ✨ Our latest collection is here, blending timeless elegance with the durable, water-resistant quality you love. Because expressing yourself shouldn't come with a 'handle with care' label. Discover pieces that tell your story, beautifully and affordably. Link in bio to shine on! #LaurelLaneJewelry #RedefiningFashionJewelry #AffordableLuxury #SelfExpression
• •Ready for a bond that lasts? 🔗 Come experience the magic of permanent jewelry at our Ponce City Market spot! Choose your chain, add a charm, and let us create a unique piece that’s all you. It's more than jewelry; it's a memory you wear. Book your appointment today and let's make something unforgettable together! #PermanentJewelryAtlanta #LaurelLaneExperience #PonceCityMarket #ATLJewelry #LastingMemories
• •Tired of fashion jewelry that doesn't last? So were we. At Laurel Lane, we're redefining the game with high-quality, tarnish-free, and skin-friendly pieces designed for your everyday life and your unique style. Affordable elegance, made to endure. Explore the difference. #QualityJewelry #FashionThatLasts #LaurelLaneDifference
• •(Visual: Quick cuts of different smiling customers getting permanent bracelets, close-ups of chains, the welding spark) Voiceover (Upbeat, friendly): Your story, your style, your forever sparkle! ✨ At Laurel Lane Jewelry in Ponce City Market, we're all about making YOU shine. From picking the perfect chain to that satisfying little spark, getting your permanent jewelry is an experience. Come see us – let's create some joy! #LaurelLaneJewelry #PermanentBracelet #ATLBlackOwned #JewelryExperience #CitizenSupply
• •Subject: More Than Just Jewelry, It's Your Story. Hi [Customer Name], At Laurel Lane, we believe jewelry should be as unique and resilient as you are. That's why we pour our passion into creating high-quality, affordable pieces that empower you to express yourself, every single day. From our handcrafted designs to our in-person permanent jewelry experience, we're here to help you celebrate your journey and create lasting memories. Discover jewelry that truly means something. [Link to Shop/Book] #WearYourStory #LaurelLaneCommunity