Brand Tone

Experienced & Knowledgeable, Customer-Focused & Friendly, Passionate & Enthusiastic, Helpful & Service-Oriented, Modern & Varied

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Tradition
• •Variety & Selection
• •Service
• •Passion for their Products

Best Practices

• •Always Infuse Passion: Let the genuine enthusiasm for 'bags and travel' shine through. Use words that convey excitement and love for the products (e.g., 'discover,' 'inspire,' 'perfect companion,' 'love').
• •Highlight Expertise Subtly: Weave in the '45+ years of experience' or 'expertly selected' where appropriate, reinforcing trust and knowledge without being boastful.
• •Prioritize a Friendly, Helpful Voice: Address the customer directly and warmly (e.g., 'We're here to help you,' 'Let us guide you'). Ensure the language is approachable and inviting.
• •Focus on Solutions and Occasions: Connect products to the customer's needs and life events (e.g., 'the perfect bag for every occasion,' 'whether you're traveling for business or pleasure').
• •Maintain a Consistent Core Message Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, more detailed on the website), the core values of quality, expertise, passion, and customer focus should remain evident in all communications.

Social Perception

Trusted, long-standing local expert in bags and travel goods. Current, engaging, and approachable. Appealing to customers looking for choice and specific labels.

Copy Examples

• •Find Your Perfect Companion: Over 45 Years of Passion, Curated For You. Explore the latest handbags at Laure Bags & Travel.
• •Adventure Awaits! ✈️ For decades, we've helped journeys begin with the perfect luggage. Durable, stylish, and ready for anywhere. What’s your next destination? #LaureBags #TravelInStyle #ExpertApproved
• •At Laure Bags & Travel, bags are more than just an accessory – they're our lifelong passion. With over 45 years of expertise, our family brings you a curated selection of quality luggage, handbags, and essentials, all backed by friendly service and advice you can trust. We truly love what we do, and we love helping you find the perfect piece.
• •Your Next Favourite Bag is Waiting (And Our Experts Can Help You Find It!)
• •Crafted for life, chosen with care. This genuine leather wallet combines timeless style with the quality we've stood by for over 45 years. Discover the difference expertise makes.