Brand Tone

Authentic & Traditional, Gourmet & Indulgent, Artisanal & Quality-Focused, Friendly & Engaging, Modernizing

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Customer Delight & Indulgence
• •Naturalness
• •Responsibility

Best Practices

• •Emphasize Heritage & Authenticity: Consistently weave in the brand's founding story (1933) and its long-standing French presence (since 1985). Use phrases like "original recipe," "time-honored," and "authentic."
• •Highlight Quality & Natural Ingredients: Always mention the use of high-quality, natural, and (where applicable) locally sourced ingredients. Terms like "artisanal," "handmade," "freshly baked," and "no artificial additives" reinforce this.
• •Use Warm, Indulgent Language: Employ descriptive adjectives that evoke pleasure and delight, such as "melt-in-your-mouth," "irresistible," "delicious," "gourmand," "soft," and "tender."
• •Maintain a Friendly & Approachable Voice: Whether on social media, in product descriptions, or customer service interactions, keep the tone welcoming, positive, and engaging. Encourage interaction and sharing.
• •Balance Tradition with Modernity: While celebrating the brand's history, also subtly communicate its evolution – such as new, less sugary recipes, responsible packaging, and a dynamic online presence – to show relevance and commitment to current values.

Social Perception

Highly Regarded for Taste & Quality, A Parisian Staple/Icon, Premium Product, Trustworthy & Traditional, Engaging & Modern (Online)

Copy Examples

• •Headline: "Since 1933, Still the Taste of True Happiness. Laura Todd: Simply the Best Cookie, Handmade in Paris." Body: "Each Laura Todd cookie is a bite of history, a moment of pure indulgence. Crafted with locally sourced ingredients and our time-honored recipe, it’s more than a treat – it’s an authentic Parisian experience. Taste the tradition."
• •Social Media Post (with an image of a freshly baked cookie): "That melt-in-your-mouth moment you’ve been dreaming of. ✨ Our [Cookie Name] is handmade daily with the finest natural ingredients because you deserve a little (or big!) everyday luxury. #LauraTodd #ParisianCookies #ArtisanalGoodness #SweetIndulgence"
• •Product Description (for a classic chocolate chip cookie): "Rediscover a classic. Our Dark Classique cookie is a symphony of rich, dark chocolate chunks nestled in our signature soft, buttery dough, baked to golden perfection using Laura Todd's original 1933 method. All natural, all delicious, all yours."
• •Website Banner: "Laura Todd: The Art of the Cookie, Perfected Since 1933. Quality Ingredients, Authentic Recipes, Unforgettable Taste. Order yours for delivery or find a boutique near you!"
• •Promotional Email Subject: "A Sweet Parisian Secret? It’s Freshly Baked at Laura Todd!" Body: "Bonjour cookie lover! Treat yourself to the authentic taste of Laura Todd. From our classic recipes to exciting seasonal creations, every bite is crafted with passion and the finest ingredients. Click here to explore our delicious world – your taste buds will thank you!"