Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Passionate, Friendly, Authentic, Stylish, Unique, Conscious, Purposeful
Brand Values
- •Uniqueness & Individuality
- •Sustainability
- •Quality & Durability
- •Passion & Love for Vintage
- •Customer Happiness
- •Personal Connection & Community
Best Practices
- •Always Lead with Passion: Infuse genuine enthusiasm for vintage and unique finds into every piece of copy. Use exclamation points appropriately and convey excitement.
- •Keep it Personal and Relatable: Use "I" and "we" to reflect Laura's personal involvement. Share small anecdotes or behind-the-scenes details where appropriate (like the "thanks grandma!" touch).
- •Emphasize Uniqueness and Scarcity (Authentically): Highlight that items are one-of-a-kind and have a history. Phrases like "once it's gone, it's really gone!" are effective and true to the nature of vintage.
- •Weave in Sustainability Naturally: Remind customers of the eco-friendly aspect of choosing vintage, but do it in a way that feels like a bonus to owning a cool item, not a lecture. "Sustainable fashion with a story" is a good example.
- •Speak the Language of Your Audience (especially on platforms like TikTok): Use relevant hashtags, emojis, and a slightly more informal, energetic tone for platforms like TikTok, while maintaining the core values of authenticity and passion. Ensure the language on the website remains clear, descriptive, and inviting.
Social Perception
Trusted Source for Unique Finds, Sustainable Choice, Personal and Approachable, Stylish & On-Trend
Copy Examples
- •✨ FRESH VINTAGE DROP! ✨ Get ready to turn heads with this one-of-a-kind 80s varsity jacket – packed with history and ready for its next chapter with YOU. Own a piece of the past, sustainably. 😉 Link in bio – these gems go fast! #LauraStappersVintage #EyeCatchingVintage #SustainableStyle #VintageJacket #UniqueFind
- •This isn't just a jacket; it's a story waiting to be retold. Carefully handpicked by Laura for its incredible retro vibes and amazing quality, this piece has seen decades and is still ready to rock. We've given it some TLC (and a gentle clean, grandma-style!) so it arrives at your door looking its best. Wear it, love it, and keep its unique spirit alive! 🌱
- •Obsessed is an understatement! 😍 Showing you 3 ways to style this unreal vintage NFL bomber. Which look is your fave? 👇 All our pieces are hand-selected, sustainable, and seriously unique. Grab it before it's gone forever! #VintageStyling #NFLVintage #SustainableFashion #LSVLooks #GetYourVintageOn
- •Tired of fast fashion? 🙅♀️ Embrace YOUR unique style with Laura Stappers Vintage! We hunt down the most eye-catching vintage treasures (like awesome varsity jackets & retro tees!) so you can wear your story. Sustainable, stylish, and selected with ❤️. Discover your next favorite piece today! Shop Now ➡️ [Link]
- •🤫 Psst... New Vintage Gems Just Landed (and they're amazing!) Hey Vintage Lover! Laura here 👋 I've just added a fresh batch of incredible, hand-picked vintage pieces to the shop – think unique jackets with so much character and sustainable style that tells a story. Come find your next treasure before someone else does! [Shop Now Button]
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