Tono de Marca

Friendly, passionate, curated, and knowledgeable, while being sophisticated yet accessible.

Valores de Marca

• •Quality and Curation
• •Community Focus
• •Passion and Authenticity
• •Customer Experience

Mejores Prácticas

• •Lead with Passion: Always write from a place of genuine excitement and love for the products. Use enthusiastic and descriptive language to convey this passion to your audience.
• •Tell a Story: Every product has a story – who made it, where it comes from, what makes it special. Share these stories to create a deeper connection with your customers and reinforce the value of your curated selection.
• •Be a Friendly Expert: Position the brand as a knowledgeable guide, not an intimidating connoisseur. Offer tips, pairing suggestions, and background information in an accessible and friendly way.
• •Emphasize Community: Regularly mention and tag local suppliers, celebrate neighborhood news, and use language that fosters a sense of belonging. Make your customers feel like part of the Laura's Deli & Wine family.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the warm, curated, and high-quality feel of your physical shop is reflected in all your online communications. Use high-quality photos and maintain a consistent, friendly voice across your website, social media, and newsletters.

Percepción Social

A charming, high-end yet approachable neighborhood deli offering unique and high-quality products, with friendly and knowledgeable staff. Perceived as a valuable and welcome addition to the local food scene.

Ejemplos de Copy

• •Sunshine in a bottle has just landed at Laura's. We're so excited to introduce this vibrant, organic Pet-Nat from a small-batch vineyard in Sicily. Think notes of green apple, citrus, and a hint of wildflowers. Perfect for those long summer evenings. Come and grab a bottle and let us tell you its story.
• •Your weekend just got a whole lot tastier. We've got freshly baked sourdough, a stunning new selection of British cheeses, and the perfect chutneys to match. Stop by and let us help you build the ultimate weekend cheeseboard. You deserve it.
• •Love wine? So do we. Join us for an evening of exploring the best of Spanish reds. We'll be tasting our way through Rioja, Ribera del Duero, and more, all paired with delicious nibbles from the deli. Spaces are limited, so book your spot and get ready to discover your new favourite.
• •We love local! We're so proud to stock these incredible hot sauces from a maker right here in Liverpool. They're the perfect way to add a little kick to... well, everything! Pop in and support a fellow local business.
• •Tired of the same old supermarket shop? At Laura's Deli & Wine, we believe that food should be an adventure. We've travelled far and wide (so you don't have to) to bring you the most delicious and unique food and wine. From rare cheeses to natural wines, discover a world of flavour on Dovedale Road.