Tono de Marca

Approachable, Educational, and Authoritative

Valores de Marca

• •Quality & Professionalism
• •Accessibility
• •Community Focus
• •Innovation

Mejores Prácticas

• •Always Blend Education with Promotion: Never just sell a product; explain its value. Create content that teaches the customer something new, reinforcing your authority and building trust.
• •Embrace Your Niche: Continue to speak directly to the Puerto Rican market. Using localized language and cultural context in your Spanish copy will strengthen community bonds. When writing in English for broader reach, maintain the core identity of a proud PR-based business.
• •Show, Don't Just Tell: Prioritize video content (Reels, TikToks, Shorts) that demonstrates product effectiveness. Before-and-after shots and live tutorials are more powerful than any written claim.
• •Create a "Voice & Tone" Guide: Document the brand's personality —approachable, expert, passionate. Ensure anyone creating content understands the key phrases, vocabulary (e.g., "cabello perfecto"), and the confident, authoritative tone to use.
• •Feature Your Community: Spotlight the work of local stylists and salons that use your products. Share user-generated content to build social proof and make your brand the centerpiece of the professional beauty community.

Percepción Social

Laura's Beauty Supply is perceived as a vital and credible resource for the beauty industry in Puerto Rico. They are viewed as a premier distributor that provides access to otherwise hard-to-get international salon brands. For professionals, they are a key supplier and partner. For consumers, they are an aspirational yet accessible brand that offers the tools to achieve salon-quality results at home. Their consistent educational content reinforces their image as a knowledgeable and trustworthy authority in the field.

Ejemplos de Copy

• •Don't just style your hair—transform it. The Izutech KTX 450 isn't just a tool, it's the secret to flawless, long-lasting shine used by the pros. Ready for your upgrade? Shop now via the link in our bio. #Izutech #ProfessionalStyling #HairGoals
• •Elevate your salon. Laura's Beauty Supply is your official partner for the world's leading professional brands like Ceriotti and Floractive. Give your clients the luxury experience they deserve. Visit our showroom in San Juan or explore our catalog online. #SalonProfessionals #PuertoRicoBeauty #BusinessOfBeauty
• •Where Professionals Find Their Power. Access the most innovative salon technology and treatments, delivered to your door. Discover the difference quality makes.
• •The Secret to Perfect Hair? It's Inside.
• •Tired of frizz? Dream of effortlessly smooth, repaired hair? The Floractive Nanoplastia treatment is your answer. This revolutionary one-step formula straightens for over 6 months while repairing up to 75% of damage. Vegan, organic, and formaldehyde-free, it’s the healthy way to achieve the perfect hair you've always wanted. Bring the professional salon secret home.