Tono de Marca

authentic, creative, and conscious

Valores de Marca

• •Sustainability
• •Craftsmanship
• •Uniqueness & Individuality
• •Playfulness & Creativity
• •Timelessness

Mejores Prácticas

• •Always weave in the core values of sustainability, craftsmanship, and uniqueness into your copy, whether it's a social media caption or a product description.
• •Don't just say a product is "upcycled." Detail the origin of the materials – was it a vintage curtain, a leather offcut, or repurposed denim? This adds depth and authenticity to your narrative.
• •Use "Conscious" and "Creative" Language: Words like "rescued," "reimagined," "one-of-a-kind," "playful," and "artisanal" reinforce the brand's tone and values.
• •Highlight the "Handmade in Germany" Aspect: This emphasizes the quality, craftsmanship, and local production, which are significant selling points for your target audience.
• •Maintain a Personal and Authentic Voice: Since the brand is deeply connected to its founder, the copy should reflect that. Use "I" or "we" to create a more intimate connection with the audience, sharing the passion and inspiration behind the creations.

Percepción Social

Artisanal and High-Quality: The emphasis on handmade production by a trained designer suggests a premium, well-crafted product. Ethical and Responsible: The strong focus on upcycling and sustainability positions the brand as a responsible choice for conscious consumers. Exclusive and Desirable: The limited availability of each piece creates a sense of exclusivity and desirability for those in the know.

Ejemplos de Copy

• •More than a bag, it's a story. Crafted from repurposed denim and vibrant fabric remnants, this one-of-a-kind piece is a testament to sustainable style. Carry a piece of art that's as unique as you are. #UpcycledFashion #HandmadeWithLove #LauraMangione
• •Tired of fast fashion? Discover accessories that are beautiful, inside and out. At Laura Mangione, we transform rescued materials into timeless treasures. Shop our collection of unique, handmade bags and jewelry and wear your values. #SustainableStyle #CircularFashion #MadeInGermany
• •Meet the 'Batgirl' shoulder bag - a playful nod to pop culture, reborn with a sustainable heart. This unique piece is crafted from a discarded Batman sweater, featuring a special padded wave sewing technique. The interior is lined with fabric from upcycled curtains, and the handles are detailed with eco-friendly leather leftovers. A truly one-of-a-kind accessory, handmade in Germany with zero waste.
• •From forgotten fabrics to your new favorite accessory. This is how we give materials a second chance and create something beautiful and unique. #ZeroWaste #Upcycling #Handmade #SmallBusiness
• •Hello [Name], This week, we're celebrating the beauty of imperfection. Our latest collection of resin jewelry is made without molds, resulting in unconventional shapes that are truly one-of-a-kind. Each piece, mixed with recycled vintage glass beads, tells a story of creativity and sustainability. Discover jewelry with a soul. [Link to collection]