Brand Tone

Artistic & Considered, Sophisticated & Understated, Authentic & Transparent, Modern & Timeless, Slightly Edgy & Raw

Brand Values

• •Sustainability & Responsibility
• •Artisanal Craftsmanship
• •Unique Design Aesthetic
• •Quality & Longevity
• •Individuality & Self-Expression

Best Practices

• •Embrace Specificity: Instead of generic terms like "beautiful," use words that reflect the brand's raw, sculptural, and artistic nature: "tactile," "sculpted," "elemental," "bold form," "considered."
• •Highlight Materials & Process: Consistently mention the use of raw, recycled, or reclaimed brass and the handmade-in-New-York aspect. This reinforces values of sustainability and craftsmanship.
• •Maintain an Understated Confidence: The copy should feel assured and direct without being overly boastful or reliant on hype. Let the design and values speak.
• •Focus on Timelessness over Trends: Frame pieces as enduring additions to a collection, rather than fleeting fashion items. Emphasize their ability to transcend seasons.
• •Evoke Art & Design: Use language that connects the jewelry to broader concepts of art, sculpture, and design. This elevates the perception beyond mere accessories to wearable art.

Social Perception

Artistically Inclined & Fashion-Forward, Conscious Consumer Choice, Maker of Statement Pieces, Good Value for Design & Quality, Authentic & Independent

Copy Examples

• •Sculpted from raw, recycled brass, the [Product Name] necklace embodies a modern dialogue with classical forms. Each link, handcrafted in our New York studio, offers a tangible connection to considered design and enduring style. A statement of artful simplicity.
• •The weight of presence. Our [Earring Name] earrings, forged from reclaimed materials, catching the light. Designed for the discerning, made by hand in NYC. #LauraLombardi #SustainableJewelry #ArtisanMade
• •Laura Lombardi: Reimagining adornment through sustainable practices and sculptural design. Raw and recycled materials transformed into timeless forms. Handcrafted in New York.
• •New Forms: Discover Laura Lombardi's Latest Expressions in Brass
• •At Laura Lombardi, sustainability isn't a trend; it's the foundation. We believe in the enduring beauty of materials with a past, meticulously crafted into pieces that speak to a modern, conscious sensibility. Each design is a commitment to art, an ode to raw elegance.